Lead, Marketing & Communications

Deloitte • Grand Rapids, MI • 5h ago

We're looking for a strategic, creative-minded marketer with a passion for sports to help support the strategic approach of our current and future sponsorship portfolio. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional practitioner experiences, and help deepen client relationships.

Recruiting for this role ends on Mar 20, 2026

Work You'll Do

This role will support key areas of the Deloitte US sponsorship team, serving as a subject matter expert on developing and assessing plans to help drive objectives through sponsorships:

Portfolio Strategy

Support ongoing assessment of Deloitte's current and future sponsorship investments, including:

Development of evaluation and valuations of new opportunities

White space analysis

Maintaining database of inquiries

Support areas of negotiation process of new opportunities and renewals, including asset identification

Sponsorship Insights & Measurement

Build, maintain, monitor and optimize ongoing sponsorship insights to help inform sponsorship activation strategy, portfolio strategy, and real-time assessment. Areas include:

Syndicated research on target audiences related to sponsorships

Ongoing competitive research and insights

Assessment and implementation of vendors to support logo analysis and other bespoke measurement

Collaborate closely with Senior Manager, property leads and other stakeholders on overall sponsorship measurement and ongoing reporting

Cross-Sponsorship Activation & Planning

Manage key existing activations that run across multiple sponsorships (e.g., sports AOI newsletters, Sponsorship Spotlight)

Maintain ongoing calendar of full sponsorship activation, while keeping a pulse on areas of saturation and opportunity

In accordance with ongoing strategic approach, develop and activate new cross-sponsorship strategic campaigns, tactics & initiatives

Determine areas of opportunity to pull through specific sponsorships to activate around other sponsorships

Sponsorship-Specific Activation Strategy & Planning

Work together with Sponsorship Activation & Portfolio Strategy Leader and sponsorship-specific team members to develop initial overarching activation strategy and plan for the year or season across all current and future areas of the sponsorship portfolio including soccer, tennis, golf, Olympics and Paralympics, motorsports, and culinary

New Sponsorships Onboarding

For net new sponsorships, support overall onboarding and initial activation planning and production

Ad Hoc

Lead additional projects and initiatives

Support ongoing leadership requests

The Team

Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and processes.

Required Qualifications

Minimum 7 years of experience in sports or sponsorships

Proven experience in strategic marketing, project management, and integrated marketing

Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail

Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills

Passion for sports and understanding of sports marketing

High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

This role within Deloitte Services LP is in connection with an anticipated business need related to the Sports SGM investment. At this time the Sports SGM investment and the related business need is expected to run multiple years, although this may change at any time.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $80400 to $165000.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Information for applicants with a need for accommodation:

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

EA_ExpHire

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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