Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
About the role:
In this role, you will ensure brand messaging is standardized and aligned with overarching commercial strategies. You will drive multichannel content strategy programs designed to generate leads, retain customers, and capture competitive wins. In addition, you will monitor healthcare trends and the competitive environment to provide critical insights-without this, BD risks falling behind in adapting to market changes. You will also track project budgets and manage vendor relationships to ensure efficiency and cost-effectiveness.
Primary Responsibilities:
Write compelling copy and create engaging assets that educate, entertain, and convert target audiences at all stages of the customer journey.
Develop creative briefs as necessary and review creative concepts to ensure effective alignment with business goals,
Develop messaging, collaborate on strategic promotion plan and report on performance for tradeshows and events.
Generate reports to measure content effectiveness and how it aligns to the sales process; recommend content improvements as needed.
Create and maintain a communications calendar, inclusive of an always-on social media
Support comprehensive, multichannel content strategy programs to drive lead generation, customer retention, & competitive takeaways
Support US Region Marketing Team with product-level messaging guidance and content suggestions
Stay informed about competitive environment and healthcare trends impacting our industry.
Work with vendors to manage marketing communications project budgets and track costs.
Manage brand asset creation in support of digital channel and sales enablement content development. (e.g., custom photoshoots, videos, etc.) Edit or modify assets as required.
Gain approval of communications pieces from medical, legal, and regulatory review process. Ensure copy approval process is followed in accordance with BD policy
Drive standardization of brand messaging, positioning and core value offers across the region
About you:
You are a strategic thinker with a proven ability to develop bold marketing and communications strategies, translate them into actionable plans, and deliver measurable results. You have a strong customer focus, including experience in value proposition development, needs identification, training, and collaboration with sales teams and customers. Your tactical skills are well-honed, from creating compelling briefs to managing tradeshows, media, and delivering impactful presentations.
Minimum Education and Experience:
Bachelor's degree
At least 5 years of medical industry (or applicable industry) marketing communications experience
Experience in communications planning, working with creative agencies, development of positioning & messaging, managing print production, photo and video shoots, and design projects
CRM experience (Marketo, ShowPad, Salesforce)
High degree of proficiency with: Design platforms and Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, Teams Sharepoint)
Ability to travel as needed
Preferred Qualifications
Master's Degree
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA IL - Vernon Hills
Additional Locations
Work Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you) .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
