Marketing and Digital Branding Lead

Savant Group • Midland, MI • 3h ago

Marketing & Digital Branding Lead

We have an exciting opportunity on our team as an Marketing & Digital Branding Lead! This position is located in Midland, MI.

Who Are We?

The Savant Group is a dynamic consortium of internationally recognized companies based in Midland, Michigan, serving the lubrication, transportation, manufacturing, and energy sectors. Our member companies---Savant Labs, Tannas Company, King Refrigeration, the Institute of Materials and Center for Quality Assurance---each offer specialized products or services, working collaboratively to deliver cutting-edge solutions to customers worldwide.

We're driven by a shared set of values that guide everything we do: service, integrity, quality, continual learning, collaboration, and hard work. These principles shape our culture and fuel our commitment to innovation, professionalism, and long-term growth.

As we expand our global reach, we continue to provide world-class products and services that support the technical advancement of lubricants, fuels, and related fluids.

Why Join Us?

Aside from the fringe benefits or your compensation, the Savant Group takes employee satisfaction above and beyond. In addition to your fringe benefits, you will also get the following benefits by joining the Savant Group:

A friendly and welcoming environment

Flexibility, work-life balance

Career growth, learning and development

Employee purpose, recognition and appreciation

A diverse, equitable and inclusive workforce

About the Role

This role will plan and execute integrated marketing campaigns across digital, social media, and content platforms. The ideal candidate is a proactive storyteller, skilled project manager, and digital strategist who can collaborate with internal teams and external partners to bring our brand to life.

The responsibilities and duties described in this job posting are meant to provide a general overview of the position. They are not intended to be an exhaustive list of all tasks, duties, and skills required.

Key Responsibilities:

Plan, launch, and oversee multi-channel marketing campaigns focused on content, paid/organic social, email, and landing pages.

Develop a deep understanding of our products and translate technical capabilities into compelling digital content.

Use tools like Google Analytics, Meta Audience Insights, and CRM data to analyze audience behavior and marketing performance.

Define how the website supports marketing goals (e.g., lead generation, brand awareness) and recommend improvements.

Oversee and optimize campaign measurement plans using A/B testing, engagement metrics, and conversion data.

Coordinate internal and external resources to ensure timely, high-quality execution of campaigns and initiatives.

Research digital marketing strategies of competitors to identify gaps, threats, and opportunities.

Ensure content and messaging align with brand voice, campaign goals, and customer needs.

Collaborate with the sales and marketing director to develop strategic objectives and plan customer/training events.

Track digital marketing trends and apply insights to campaign and content strategies.

Skills & Experience:

Bachelor's degree in business, marketing, communications, or related field highly desired.

Four or more years of experience in marketing and communications with a concentration in marketing content and digital marketing; six or more years preferred.

Expert knowledge with the fundamental principles, strategies, and methodologies associated with digital platforms, marketing, and communications.

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