Job Title: US Asthma Marketing Director
Location: Cambridge, MA
About the job
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Role Overview:
The US Asthma Marketing Director will be responsible for the development and execution of the Provider and Patient strategy, narrative & asset creation for Dupixent in Asthma, aligned to the moments that matter. Critical to this role is an ability to drive innovation, deliver quantifiable impact and ensure a strong differentiation from the competition. This role will provide leadership to ensure strong alignment collaboration and executional excellence with cross-functional partners, GTMC, the alliance and the global team. The Marketing Director will develop a thorough understanding of both provider and patient needs.
Reports to the Head of Product Strategy for Respiratory.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities:
Lead the development and execution of the Asthma strategy aligned to the moments that matter, and communicate with key stakeholders internally (e.g. GTMC) and across the alliance.
Embraces innovation and a 'culture of failing fast' through thoughtful risk taking - including continuous assessment and validation of brand differentiation, positioning, message development and materials - taking ownership of Pharma 2.0 approach
Pioneer innovative approaches in professional engagements with the provider community - test and learn approach, setting the bar in how we drive provider engagement across functions for both PULMs and APPs
Lead the competitive strategy to address current and future competitors.
Lead the development of high impact patient content (e.g. such as TV/OLV, in-office advertising and promotion, patient videos, patient engagements). Ensure key strategies are aligned with digital and media priorities such as search (paid and organic), display, CRM, and social media channels.
Partner with marketing research team on qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement
Partner with and manage outside vendors/agencies to develop strategies and deliver tactics
Lead submission of materials with the regulatory review/approval process; Joint Review Committee (JRC)
Analyze and report on performance: Track key performance indicators (KPIs) to measure marketing effectiveness and identify areas for improvement.
Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth.
About You
Qualifications:
7-10+ years' experience in Brand management, and/or strategic marketing, commercial / business development with product launch experience in the Respiratory space
Strong leadership abilities and experience managing teams, with the capability to influence and collaborate with cross-functional teams.
Proven track record of developing and executing successful provider and patient campaigns and strategies
Proven success working in a cross-functional matrix and alliance partnership environment.
Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision-making
A comprehensive understanding of the key dynamics driving the US health care environment
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills
Preferred Qualifications:
Respiratory Experience
A deep understanding of the Respiratory market
Biologic experience
MBA or master's degree
Competitive market experience
Alliance co-promote experience
Experience leading teams
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
GD-SG
LI-GZ
LI-Onsite
vhd
Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$178,500.00 - $297,500.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) .
Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/)
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
