Sr. AD, Regional Marketing - Rheumatology (Remote)

Boehringer Ingelheim • Chicago, IL • 3h ago

Compensation Data

This position offers a base salary typically between $170,000 and $269,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

Description

The Senior Associate Director of Regional Marketing leads and coordinates the development, implementation, and monitoring of regional and national brand plans, strategies, and tactics for the US specialty brand with Rheumatolgist Health Care Providers (HCPs). The Sr. AD is recognized as an expert for the indication and the Rheumatology segment and therefore, provides leadership, mentoring and guidance to others. Additionally, serves as a field resource to achieve rheumatology-regional business objectives through external stakeholder engagement. Partners and collaborates closely with the broader marketing team, including other Regional marketing colleagues, patient marketing and Pulmonology HCP efforts.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

This is a remote based position.

Duties & Responsibilities

Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well.

Work with A&I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.

May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting.

Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.

Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of BI's specialty portfolio.

Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.).

Implement competitive and appropriate patient support services including product education and device training where appropriate.

Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.

Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.

Manage risk associated with marketing programs and material by working within the HPRC review process.

Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools.

Provide input to market research on study design and interpret findings to refine product marketing direction.

Develop and work with KOLs to validate and optimize brand strategies and tactics.

Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.

Requirements

Bachelor's degree required; MBA preferred.

8 plus years' experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience.

Specialty Marketing/TA experience strongly preferred.

Prior field-based experience preferred.

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).

Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred

Demonstrated leadership skills.

Demonstrated project management skills.

Demonstrated ability to manage budget and resources.

Demonstrated ability to achieve results in a highly matrixed organization.

History of successful performance.

Proficiency in MSOffice, Outlook, and database applications.

Ability to travel 50% of the time (will include overnight travel).

Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills.

Strong communication skills

Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives.

All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Similar Jobs

Sales Development Representative

Cleo • Chicago, IL • 12h ago

Sales & Marketing

Sales Development Representative Chicago, Illinois At Cleo, we are not only passionate about helping our customers reach success, we are passionate about our team members. We foster innovation in a thriving, high-velocit...

12h ago

Go to Apply

Sr Commercial Account Executive - CHI

ServiceNow, Inc. • Chicago, IL • 22h ago

Sales & Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innov...

22h ago

Go to Apply

Sales Development Representative

UL, LLC • Chicago, IL • 1d ago

Sales & Marketing

This is a Hybrid role requiring 3 days/week in our Chicago or Princeton, NJ office Identifying potential customers, generating new business opportunities, and managing leads through the sales pipeline. Research, map and...

1d ago

Go to Apply

Sales Professional - Inside Sales

SCI Shared Resources, LLC • Chicago, IL • 1d ago

Sales & Marketing

Life's not about a job, it's about purpose. Do you love sales? Are you passionate about serving your community? Do you want to make a difference with your work? We're looking for a sales professional to join our dynamic...

1d ago

Go to Apply

Sales Professional - Inside Sales

SCI Shared Resources, LLC • Skokie, IL • 1d ago

Sales & Marketing

1d ago

Go to Apply

Sales Professional - Inside Sales

SCI Shared Resources, LLC • Stickney, IL • 1d ago

Sales & Marketing

1d ago

Go to Apply

Sales Professional - Inside Sales

SCI Shared Resources, LLC • Elmhurst, IL • 1d ago

Sales & Marketing

1d ago

Go to Apply

Inside Sales Representative

Gerber Collision & Glass • Elmhurst, IL • 1d ago

Sales & Marketing

Company: Glass America Elmhurst, Illinois We put our team members first. You'll receive a great salary and benefits, and experience the support and opportunity you deserve. You're empowered to make decisions. You control...

1d ago

Go to Apply

Marketing Specialist

Wolters Kluwer • Chicago, IL • 2d ago

Sales & Marketing

Wolters Kluwer is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market lead...

2d ago

Go to Apply

Marketing Specialist

Wolters Kluwer • Riverwoods, IL • 2d ago

Sales & Marketing

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.