AD, Marketing - Rheumatology

Boehringer Ingelheim • Ridgefield, CT • 1h ago

Compensation Data

This position offers a base salary typically between $140,000 and $222,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

Description

The AD, Marketing - Rheumatology is responsible for brand plan tactics for rheumatology indications to meet business objectives. Integrates knowledge of business and functional priorities. Develops and implements Rheumatology focused marketing content, particularly media. Has breadth and depth of experience in media marketing, Key Opinion Leader digital content creation and experience working with media agencies.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well.

Manage risk associated with marketing programs and material by working within the MLR review process.

Assist in managing the rheumatlogy media brand expense budget.

Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members.

Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.

Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.

Provide input to market research on study design and interpret findings to refine product marketing direction.

Develop and work with KOLs to validate and optimize brand strategies and tactics.

Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.

Assist Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value.

Requirements

Bachelor´s degree from an accredited institution required.

MBA preferred.

Five-plus (5+) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience.

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).

Experience with Rheumatology marketing preferred.

Experience with digital media content creation preferred, particularly working with Rheumatology KOLs and stakeholders.

Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.

Demonstrated project management skills.

Demonstrated ability to manage budget and resources.

Key contributor in development of marketing strategies that influence tactical implementation for brand teams.

Demonstrated ability to achieve results in a highly matrixed organization.

History of successful performance.

Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilities.

Proficiency in MS Office, Outlook and database applications.

Ability to travel (may include overnight travel).

All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Similar Jobs

Marketing Specialist

Wolters Kluwer • White Plains, NY • 1d ago

Sales & Marketing

Wolters Kluwer is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market lead...

1d ago

Go to Apply

Integrated Media & Marketing Specialist

New York Power Authority • White Plains, NY • 3d ago

Sales & Marketing

Integrated Media & Marketing Specialist Location: White Plains, US Summary The Integrated Media and Marketing (IMM) team helps lead efforts that communicate the New York Power Authority (NYPA) and Canals mission, vis...

3d ago

Go to Apply

Sales Executive

WIN Waste Innovations • Stamford, CT • 6d ago

Sales & Marketing

WIN Waste Innovations is looking for a Sales Executive who will establish and maintain a high level of customer satisfaction. The Sales Executive will generate revenue utilizing a consultative selling approach in the sal...

6d ago

Go to Apply

Associate Director, Oncology Marketing - Core Brand

Regeneron Pharmaceuticals • Sleepy Hollow, NY • 1w ago

Sales & Marketing

The Associate Director, Oncology Marketing - Core Brand is a key member of the Oncology Business Unit and reports directly to the Global Core Marketing Lead. This role is responsible for shaping and driving above-indicat...

1w ago

Go to Apply

Communications & Marketing, Developmental Intern

New York Power Authority • White Plains, NY • 1w ago

Sales & Marketing

Communications & Marketing, Developmental Intern Location: White Plains, US Summary At the New York Power Authority, you will be empowered to think big, do good, and transform the energy industry. We are a collaborat...

1w ago

Go to Apply

Director, ESCO Sales

RWE Clean Energy • White Plains, NY • 1w ago

Sales & Marketing

RWE Clean Energy, LLC To start as soon as possible, full time, permanent Functional area: Sales / Marketing Remuneration: Exempt We are seeking an experienced Director, ESCO Sales professional to join our RWE Clean Energ...

1w ago

Go to Apply

Sales Support Representative

TEKsystems • Shelton, CT • 1w ago

Sales & Marketing

Inside Sales Representative - Educational Supplies Location: Shelton, CT Company: Discount School Supply (Excelligence Division) Are you a driven communicator with a passion for sales? Join our growing team at Discount S...

1w ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Stamford, CT • 1w ago

Sales & Marketing

Overview Is health and wellness important to you? Do you like to take on leadership roles and want to align yourself to a company with like-minded individuals who strive to be their best-self (however they define it)? Th...

1w ago

Go to Apply

Account Executive, TPO

Carrington • Old Greenwich, CT • 1w ago

Sales & Marketing

Come join our amazing team! Responsible for developing and maintaining broker/seller relationships to sell wholesale and correspondent mortgage loan products. Calls on potential or existing brokers/sellers as assigned to...

1w ago

Go to Apply

Sr. AD, Marketing- Cardio, Renal, Metabolic

Boehringer Ingelheim • Ridgefield, CT • 1w ago

Sales & Marketing

Compensation Data This position offers a base salary typically between $170,000 and $269,000.? The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. ?For...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.