Marketing Specialist

Forward Air • Dallas, TX • 1d ago

Position: Marketing Specialist-North America

Job Description

The marketing specialist supports the execution of marketing programs across the North America region. This role will work closely with marketing leadership to assist with social media, digital marketing, and website-related efforts. The ideal candidate is organized, detail-focused, and comfortable supporting several marketing priorities at the same time. This role operates in a collaborative, fast-paced environment and works closely with cross-functional teams to support ongoing marketing efforts.

Key Responsibilities

Assist with creating and posting North America-focused content across corporate social media channels

Support the social content calendar and help ensure posts are published correctly and on schedule

Gather/write copy, visuals, and updates from internal teams to support content development

Monitor engagement and performance metrics and share insights

Assist with website updates including content edits and page updates

Support digital advertising efforts such as Google Ads and campaign landing pages

Help ensure digital content aligns with brand guidelines and approved messaging

Assist with basic performance tracking and reporting

Support the execution of marketing campaigns across social and digital channels

Assist with coordinating timelines, approvals, and deliverables

Help maintain consistency across marketing materials

Other duties as assigned

Qualifications

Bachelor's degree in marketing, communications, or a related field

Two to five years of experience in a marketing or communications role

Experience supporting corporate or B2B social media channels

Familiarity with website content management systems

Working knowledge of digital advertising platforms

Strong written and verbal communication skills

Ability to balance multiple tasks and meet deadlines

Experience with Adobe Creative Suite preferred

About Us

Since 1990, Forward Air has been a leading provider of ground transportation and related logistics services to the North American air freight and expedited LTL market. We offer surface shipping on an accelerated "time-definite" basis, delivering cargo at a specific time, but under less time-sensitive situations - supplying you with a cost effective, reliable alternative to air transportation. We work with companies of all sizes to develop tangible advantages and build the best products to meet your specific needs. Forward Air presents to the wholesale transportation community (logistics companies, freight forwarders, integrated air cargo carriers, passenger/ cargo airlines, and non-traditional shippers), a single-source provider that can deliver more supply chain services and a superior menu of choices. Throughout the years we have added supplementary lines to our linehaul service, such as full truckload operations (Truckload Services), final-mile coverage (Complete® Cartage), and an Airline Logistics program, and we will continue to expand our services to meet the changing needs and growth of our customer base.

Forward Air is structured to optimize both savings and service to our customers. Direct partnerships with owner-operators and other surface transportation providers, enable us to remain cost-competitive. The Forward Air network is designed with over 90 facilities located at or near major U.S. and Canadian airports, 12 regional sort centers and over 300 beyond points (secondary airports provided through our Complete Cartage service), creating one of the most comprehensive linehaul networks in the industry.

Ranked 3rd in Newsweeks 2022 "Americas Most Trustworthy Companies (https://www.newsweek.com/americas-most-trustworthy-companies-2022/transport-logistics-packaging) " publication

About the Team

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