Staff Marketing Operations Manager, CRM Marketing Operations

Intuit • San Francisco, CA • 15h ago

Overview

Join an incredible marketing team at Intuit as a Staff Marketing Operations Manager, CRM Operations in the Consumer Group. You will be a key member of the CRM Ops team building multi-channel automations and campaigns to help power financial freedom to over 100M consumers and businesses we serve year-round. CRM is a significant part of our marketing strategy driving world-class results. This candidate should possess strong technical skills, especially in HTML and ESP scripting languages, and bring their innovative ideas to improve our marketing efforts.

Responsibilities

Strong Domain Expertise and Industry Expert. Understand CRM in the B2C and B2B space including latest trends across different age and audience groups. This includes seeking out new and innovative ways to improve marketing campaign processes (e.g. scaling templates and reusable content within emails).

Technical and Innovation Acumen.

Build complex multi-channel automations and campaigns including email, push, SMS, in-app, and webhook campaigns based on customer, event and engagement data.

Utilize segmentation tools to build targeted audience segments for effective campaign delivery with high-quality.

Troubleshoot and update HTML code within the Email Service Provider interface, ensuring optimal rendering across a multitude of devices.

Conduct thorough quality assurance of all campaign elements, and assist fellow team members in ensuring the accuracy of their work.

Strategic thinking.

Run ad-hoc and set up automated reporting using the ESP's reporting tools and internal campaign dashboards providing insights into the campaigns, uncover efficiencies and drive improvements.

Share learnings on a regular basis and hold a high bar for learning.

Qualifications

Proven experience in building and sending large-scale email campaigns via major ESPs, such as Braze and Adobe Experience Platform.

Advanced knowledge of HTML and proficiency in troubleshooting and updating code.

Heavy experience with Liquidscript.

Design and develop webhook integrations for various applications and systems.

Troubleshoot and debug webhook-related issues in a timely manner.

Maintain up-to-date knowledge of webhook technologies and best practices.

Experience with ESP migrations.

Heavy experience in scripting languages within the @context of Customer Engagement Platforms.

Heavy experience building and managing scalable and reusable content within the @context of Customer Engagement Platforms.

Ability to communicate clearly and effectively in a fast-paced environment, ensuring alignment and cooperation across various teams.

Experience in coordinating tasks and managing deliverables within small teams to achieve timely results.

Must know SQL and be able to write, manipulate and transform.

Must know JSON along with data formats, data transformation, and data compatibility.

Build campaigns using machine learning, AI and data science models.

Experience with REST APIs

Excellent communication and presentation skills, capable of conveying complex information in a clear and concise manner.

Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree is preferred.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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