Marketing Coordinator

The Otesaga Resort Hotel • Cooperstown, NY • 8h ago

Job Description:

The Otesaga Resort Hotel is seeking a creative and driven Marketing Coordinator to lead our marketing initiatives. The ideal candidate will develop and execute a variety of marketing strategies, focusing on social media management, content creation, media planning, and graphic design. This position is vital to growing our brand presence and driving engagement across various platforms.

Key Responsibilities:

Social Media Strategy: Develop and execute comprehensive social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, TikTok), ensuring alignment with the broader brand goals and audience engagement objectives.

Content Creation: Develop compelling, creative content, including copy, graphics, photos and videos, to drive traffic and engagement.

Social Media Posting: Plan, schedule, and execute daily posts for various brands to engage our audience.

Community Engagement: Monitor social media conversations, respond to comments and inquiries, and foster a community of followers who are engaged with The Otesaga's content.

Audience Growth: Strategize to grow followers and engagement on all platforms, focusing on both organic and paid strategies for audience acquisition and retention.

Platform Expansion: Identify and assess opportunities for growing engagement on emerging and alternative platforms such as TikTok, ensuring innovation and relevancy of the brand.

Graphic Design: Create visually appealing designs for digital marketing campaigns, websites, social media and internal marketing channels and materials, such as menu designs, in-house signage, etc.

Email Marketing: Digital Marketing: Work with our email marketing vendor to develop content, including copy, graphics and template creation.

Media Management: Create plans, reserve ads and manage placement in key print and digital media for various brands. Leverage relationship with local and regional media to negotiate best rates and positioning of ads.

Analytics & Reporting: Track and analyze digital performance metrics to optimize strategies and report on campaign performance.

Qualifications:

1+ years of experience in digital marketing, social media management, and graphic design.

Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).

Experience with social media management platforms (e.g., Hootsuite, Sprout Social).

Basic understanding of SEO, SEM, and digital marketing analytics.

Excellent communication and organizational skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Minimum 1 year graphic design experience required

Preferred Skills:

Proven ability to create high-quality, visually appealing designs.

Benefits:

401(k)

Dental insurance

Employee assistance program

Free Health insurance for the employee

Health savings account

Life insurance

Paid time off - Vacation, sick, 11 paid holidays

Referral program

Retirement plan - Company sponsored pension

Vision insurance

Free gym membership

Discounts across property including retail, restaurants, spa, and golf

Discounted friends and family room rates

Discounts at Historic Hotels of America properties

Physical Requirements:

These physical requirements for this position may be accomplished with or without reasonable accommodations.

While performing the duties of this job, the employee is regularly required to stand, and/or move for extended periods of time (approximately 8 to 10 hours), twist at the neck and trunk, bend at the waist and stoop, kneel, or crouch. The employee is frequently required to reach with hands and arms. Employees will frequently use hands to handle objects and tools and operate service equipment and computers. The employee will also f requently ascend and descend stairs. Vision abilities required by this job include close vision and color vision.

Work Conditions:

The position will require you to work morning, evening, overnight, weekend, and holiday hours. While performing the duties of this job, the employee generally works in an indoor environment. The noise level in the work environment is usually low but may be moderate dependent on specific work site and/or equipment operation. The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

Schedule: 8 hour shift, Full Time position.

Work Location: In person

Salary Range: $21/hour to $25/hour based on experience.

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