Product Marketing Coordinator

Fluency Inc. • Burlington, VT • 1h ago

Team Overview

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary

The Product Campaign Coordinator connects Fluency's products with the audiences they're built for, prospects in key verticals and existing customers. In this role, you'll combine demand-generation skills with the ability to turn product messaging into compelling value propositions. You'll collaborate across teams while executing the assets and tactics needed for successful campaigns and launches.

You ensure every external touchpoint from promotional programs to product releases reflects Fluency's launch strategy and product positioning. The ideal candidate is organized, detail-oriented, and eager to grow across demand generation and product marketing.

Your Mission

Drive external promotional activities tied to product launch strategy and translate them into effective demand-generation programs across target accounts and customer segments. Ensure the marketing team has the right assets to support execution.

You Own

Promotion of key products and roadmap features , including:

Campaign asset development and execution (emails, landing pages, social posts, feature-release blogs).

Product promotion through paid media (targeted display, social, etc.).

Production and execution of product marketing programs (webinars, in-app messaging, feature announcements).

Your Core KPIs

Lead generation and engagement , including:

MQLs influenced by strategic campaigns as well as "evergreen" programs (product pages, bottom-funnel content, webinars, vertical and account-focused efforts).

Leads from onsite demos.

Customer engagement metrics: webinar attendance and in-app engagement.

Your Role

Create and manage in-app messaging for Tier 1 and Tier 2 releases.

Optimize the website for conversion and ensure consistent marketing of key features and use cases.

Develop and maintain a product release section of the blog; integrate proof points, demos, and use-case CTAs; track attribution in HubSpot.

Coordinate campaign touchpoints for Tier 1 launches, aligning Product Marketing and Demand Generation efforts.

Support and enhance Product-Led Growth motions through in-app announcements and feature highlights.

Build and manage campaign assets: emails, landing pages, social posts, and blog content.

Execute outbound marketing programs (webinars, client events, in-app promotions).

Ensure campaign messaging is consistent and aligned with go-to-market positioning.

Track, report, and optimize campaign performance.

Support operational needs across Product Marketing and Demand Generation, including content organization, documentation, and scheduling.

What We Look For

1-3 years in marketing coordination, product marketing, or campaign execution (SaaS or digital advertising preferred).

A passion for promotion and the ability to write sharp, engaging copy across mediums.

Strong written and verbal communication skills with the ability to simplify complex ideas.

Experience with bottom-funnel tactics (blogs) and mid-funnel programs (webinars, partner marketing).

Excellent organizational and project-management skills with strong attention to detail.

A collaborative mindset with experience working closely with sales, marketing, and product teams.

Familiarity with HubSpot and Google Analytics.

Proactive, adaptable, and eager to learn in a fast-paced environment.

A performance-marketing mindset with enthusiasm for data and attribution analysis.

Knowledge of inbound marketing, content strategy, and campaign execution.

Understanding of buyer-journey mapping and persona-based planning.

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.

At Fluency, we're proud to be an equal opportunity employer. We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications-without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.

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