Description:
The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. The Director of Sales, Events & Marketing is a senior leadership role responsible for driving revenue growth, maximizing event profitability, and elevating brand presence through strategic sales initiatives and integrated marketing efforts. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel's revenue goals and increase market share performance.
The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts. The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.
At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. As a member of the property's Leadership Committee, the Director of Sales, Events and Marketing is a highly visible role with exposure to Senior and Corporate leadership.
Successful leaders at Hyatt lead by example and model the organizations values and purpose. Hyatt provides an innovative environment where you can take pride in developing yourself and those around you. We achieve success for and through others by building trust and engagement, resulting in impactful outcomes for all stakeholders. If you would like to participate in a caring award-winning environment this experience is for you.
Key Responsibilities
Sales Leadership & Revenue Management
Develop and implement strategic sales plans to achieve revenue targets across all business segments (groups, corporate, social, and leisure).
Lead, coach, and mentor the sales team to maximize performance, productivity, and pipeline conversion.
Analyze market trends and competitive data to identify new opportunities and adjust sales strategies.
Oversee rate strategy, pricing, and contract negotiations to optimize profitability.
Build strong relationships with key accounts, partners, and stakeholders.
Event Management & Execution
Provide leadership to the events and catering teams to ensure flawless planning and execution of meetings, conferences, and social events.
Coordinate cross-functional collaboration between operations, culinary, and services teams.
Review event profitability, staffing models, and service standards to ensure financial performance and guest satisfaction.
Establish and maintain high standards for event quality, service delivery, and client communication.
Marketing Strategy & Brand Positioning
Develop and execute comprehensive marketing plans-including digital marketing, social media, advertising, and public relations-to enhance brand visibility and drive demand.
Oversee creation of marketing materials, promotional campaigns, and event-specific content.
Ensure brand consistency in all messaging, collateral, and public-facing communications.
Collaborate with revenue management to optimize campaign performance and digital presence.
Financial Management
Prepare annual budgets for sales, events, and marketing departments.
Monitor department expenses, forecast revenue, and identify areas for cost optimization.
Track performance metrics and report on KPIs to senior leadership.
Team Leadership & Collaboration
Lead a multidisciplinary team with a focus on coaching, professional development, and performance management.
Foster a culture of collaboration, accountability, and high engagement.
Work closely with executive leadership to align departmental goals with organizational objectives.
What are additional benefits working at Hyatt Regency Morristown
Complimentary hotel nights and discounts at Hyatt properties around the world
Tuition Reimbursement, 401K with company match, Employee Stock Purchasing Plan
Free parking/ free meals
Paid Family Bonding Time & Adoption Assistance
Paid Vacation, Sick days, New Child Leave, Holidays
The salary range for this position is $140,000-$150,000.
Qualifications:
Bachelor's degree in Business, Marketing, Hospitality, or related field (Master's preferred).
7-10 years of progressive experience in sales & marketing leadership roles; hospitality or events industry preferred.
Proven track record of achieving sales targets and leading high-performance teams.
Strong understanding of event operations, marketing strategy, and revenue optimization.
Excellent communication, negotiation, and interpersonal skills.
Ability to analyze data and make strategic decisions based on insights.
Experience managing budgets, forecasting, and financial performance.
Professional presentations skills
Must be a caring leader that builds trust and engagement by cultivating genuine relationships.
Innovative thinker that will challenge business processes and concepts in order to drive results.
Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms
Clear, concise written and verbal communication skills
Excellent organizational and time management skills
Must be proficient with computers as well as Microsoft Word, Excel and the internet
Comfortable with sales and revenue systems/programs
Flexible to work some nights and weekends when necessary based on business and staffing needs
Primary Location: US-NJ-Morristown
Organization: Hyatt Regency Morristown at Headquarters Plaza
Pay Basis: Yearly
Job Level: Full-time
Job: Sales
Req ID: MOR001576
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
