Digital Marketing Specialist

Schweitzer Engineering Laboratories, Inc. • Pullman, WA • 1d ago

We are seeking a results-oriented Digital Marketing Specialist to lead and contribute to a range of strategic digital initiatives that drive customer engagement and deliver measurable business impact. This position is ideal for marketing professionals with a strong digital foundation who are ready to take ownership of key projects, collaborate across cross-functional teams, and bring innovative ideas to life. As a Digital Marketing Specialist, a typical day might include the following:

Develop and execute digital marketing campaigns across multiple channels.

Build and optimize landing pages, emails, and forms to support campaign goals.

Analyze CRM data to track lead sources, conversion rates, and campaign performance.

Collaborate with internal teams to align digital strategies with broader marketing goals.

Provide data-driven insights to stakeholders to inform decision-making.

This job might be for you if you have the following:

Bachelor's degree in Communications, Marketing, or related field preferred.

3+ years of experience in digital marketing, analytics, or media planning.

Hands-on experience with marketing technology platforms such as Salesforce, Pardot/Account Engagement, HubSpot, Microsoft Dynamics 365, Zoho, or Marketo.

Proficiency in building and managing digital assets (landing pages, emails, forms, engagement programs/drip campaigns). Experience with HTML and CSS.

Strong understanding of multi-channel marketing strategies (digital, traditional, CRM-driven).

Experience with data management platforms (DMPs) and advanced analytics tools.

Skilled in marketing analytics tools (Google Analytics, Excel/Google Sheets, dashboards).

Excellent communication skills for presenting insights to non-technical audiences.

Proactive, self-motivated, and detail-oriented with a strategic mindset.

Location This position is located in Pullman, WA. Nestled in Eastern Washington, offering an exceptional quality of life. Embrace the charm of small-town living with spacious surroundings, no traffic hassles, and easy access to outdoor adventures in nearby mountains, rivers, and forests. Plus, benefit from excellent schools and universities in the area. Competitive pay. Superior benefits. Inspiring work. People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.

We're 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.

We offer top tier medical, prescription, dental, vision, life, and disability insurance.

We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.

We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.

Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.

Pay Range Data We anticipate filling this position as a Digital Marketing Specialist $32.00 - $48.00. We are open to reviewing additional candidates with more or less experience and the pay range may differ if filled at a different level. Our pay ranges are determined by job, responsibility, and location. We base our starting pay offer and title on location and job-related factors such as candidate experience, training, knowledge, and skills. Communication with Applicants We communicate with all applicants. If you do not receive a response about your application, please check your SPAM filter or reach out to us at careers@selinc.com. SEL is an Equal Opportunity Employer: Vets/Disabled.

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