Senior Director of Marketing

Smith College • Northampton, MA • 10h ago

NORTHAMPTON Senior Director of Marketing The Senior Director of
Marketing is a creative, data-driven, and strategic leader responsible
for developing and executing comprehensive, integrated marketing
strategies that advance the College\'s priorities in brand visibility,
enrollment growth, advancement, and overall reputation. Reporting to the
Vice President for Communications and Marketing, this position engages
key audiences through owned, earned, and paid channels, ensuring a
cohesive and measurable approach across print, digital, video, and
social platforms. This role provides leadership and oversight for the
College\'s marketing, creative, and digital ecosystem - including
marketing strategists, graphic designers, photographers, videographers,
and the web/digital team. The Senior Director fosters a collaborative,
high-performance culture, balancing creative vision with strategic
insight and analytical rigor to ensure all marketing efforts are aligned
with institutional goals and optimized for measurable impact. Take
appropriate actions to support a diverse workforce and participate in
the College\'s efforts to create a respectful, inclusive, and welcoming
work environment. Essential Functions: Strategic Leadership and Planning
20% Creative Oversight and Brand Stewardship 20% Campaign Management and
Execution 20% Analytics, Reporting, and Optimization 20% Crisis and
Reputation Management 5% Team Management / Leadership and Professional
Development 15% Minimum Qualifications Bachelor\'s Degree in marketing,
communications, or related field and 12+ years of marketing experience.
An equivalent combination of education and experience will be
considered. Knowledge of: Proven experience developing integrated
marketing strategies across offline/online channels and measuring their
effectiveness. Strong knowledge of design, web strategy, social media
management, content marketing, paid digital advertising, and crisis
communications. Proficiency in digital analytics, reporting, and
data-driven decision-making Strong understanding of brand management and
reputation enhancement Skills Exceptional written and verbal
communication skills, with strong presentation and storytelling ability.
Highly organized, with the ability to manage multiple projects and
shifting priorities in a fast-paced environment. Proficiency in Google
Workspace and social media management tools (e.g., Meltwater, Sprout
Social) Preferred Qualifications Graduate degree in related field
Experience managing creative, digital, or web teams Knowledge of: Higher
education marketing and communications Skills Drupal, SalesForce, Slate,
SiteImprove, Google Analytics (GA4), Looker Studio (formerly Data
Studio), or other CMS, CRM, marketing, and data visualization platforms.
Airtable Slack

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