Overview
Responsible for building, directing, and evolving the governance, execution, and measurement model for Navy Federal's paid media operations. Serves as the operational anchor for paid media execution, bridging marketing strategy, ad technology, quality assurance, privacy, and data governance to ensure seamless coordination across internal teams, agency partners, and platform stakeholders. Drives consistency, scalability, and accountability in how media campaigns are tagged, launched, tracked, and measured, supporting an insight-driven, privacy-responsible, and future-ready marketing execution model.
Responsibilities
Define and enforce execution standards, RACI models, and best practices across campaign intake, tagging, trafficking, and QA to ensure consistent and scalable media execution
Lead strategic initiatives that optimize media operations across multiple business units
Develop and maintain executive-level dashboards and reporting frameworks to communicate media performance and operational effectiveness
Proactively manage key operational KPIs (tagging accuracy, issue resolution time)
Own the QA checklist, pixel uptime tracking, campaign readiness scorecards, and remediation workflows to enable accurate conversion and signal tracking
Ensure Consent Management Platform (OneTrust) and Global Privacy Control logic are enforced in QA and tag management processes, partnering with Risk and Legal teams to uphold pixel governance and compliance
Oversee campaign tracking intake and trafficking workflows, collaborating with Partner Liaison, Analytics, and Creative teams to ensure data readiness and consistency
Act as a central coordination point across Marketing Ops, Analytics, Martech, and Media Strategy, leading issue triage, tooling enablement efforts, and operational cadences
Drive the roadmap for tagging QA tools (e.g., ObservePoint), intake templates (e.g., Workfront), and metadata documentation to support efficient media operations
Serve as a thought leader in media governance, contributing to enterprise-wide standards and innovation in adtech/martech practices
Mentor and develop junior team members, fostering a culture of operational excellence and continuous improvement
Qualifications
Bachelor's degree in Business Administration, Marketing, Advertising, Finance, Communications, or related field or equivalent combination of training, education, and experience
7+ years of experience in digital media operations, marketing technology, or related fields with increasing leadership responsibilities
Experience building and leading a Media Operations function or center of excellence, demonstrating ownership of operational frameworks and strategic maturity
Demonstrated success in leading cross-functional teams and managing complex media operations programs at scale
Expert-level understanding of media governance, privacy regulations (e.g., GDPR, CCPA), and enterprise data architecture
Significant experience presenting senior leadership and influencing strategic decisions through data-driven insights
Demonstrated hands-on experience with media tagging and monitoring tools such as Adobe Launch, ObservePoint, OneTrust, or similar platforms used for campaign QA and privacy compliance
Significant experience with ad platforms (Meta, Google Ads, DV360) and associated trafficking requirements
Strong organizational and communication skills across technical and business teams
Proven track record managing workflows, intake processes, and operational QA initiatives
Desired Qualifications
Master's degree in Business Administration, Marketing, Advertising, Finance, Communications, or related field or equivalent combination of training, education, and experience
Background in financial services, insurance, or other regulated industries
Working knowledge of media data lakes, campaign reporting, and BI dashboards (Power BI, Tableau)
Advanced knowledge of Navy Federal's policies, objectives, procedures, products, and services
Ideal candidate will have in-house experience in media operations
Hours: Monday - Friday, 8:00AM - 4:30PM
Locations: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page (https://fa-etbx-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/nfcu/pages/employee-benefits) of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act. REQNUMBER: 27743
