Market Development Director

SysLogic, Inc. • Brookfield, WI • 3d ago

The Market Development Director will play a key role in contributing to SysLogic's growth, by identifying, connecting with, and qualifying new business opportunities that align with the firm's vision, strategy, and culture. Partnering closely with the Executive Director of Business Development and Chief Executive Officer, and collaborating with business development, marketing, and delivery teams, this individual will create meaningful engagement with prospective clients and open pathways to deeper, consultative relationships.

This role blends business acumen with technical insight, making it ideal for an accomplished IT professional - particularly one with experience in software development, data integration, or cybersecurity - who brings an advisory mindset and a passion for building meaningful professional relationships. The Market Development Director will play a pivotal role in expanding SysLogic's professional network and fostering a strong market presence by promoting and elevating the SysLogic brand as a trusted leader in the market.

Responsibilities:

Brand and Market Presence

Champion SysLogic's mission and capabilities across the marketplace, serving as an ambassador of the brand and reinforcing our reputation as a trusted technology consulting partner.

Collaborate with marketing and leadership team to support initiatives that strengthen SysLogic's visibility through thought leadership, industry events, and professional networks.

Contribute insights and recommendations to the development of sales and marketing materials to ensure messaging and collateral reflect client needs, market trends, and SysLogic's value proposition.

Represent SysLogic at conferences, client meetings, networking events, and community engagements to build recognition and foster meaningful connections within the technology ecosystem.

Client and Opportunity Development

Proactively seek out and identify new business opportunities through multiple channels - including networking and industry events, LinkedIn outreach, new introductions, and cultivating SysLogic's growing network of connections and referrals.

Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities.

Engage prospective clients in consultative discussions to understand business challenges, align SysLogic's services, and position the firm as a valued advisor.

Maintain a robust and active business development pipeline, nurturing opportunities from initial engagement to the qualified opportunity phase.

Revenue Growth

Contribute to measurable revenue growth by securing new business opportunities and expanding SysLogic's presence within target markets.

Convert qualified leads that result in long-term client engagements through proactive relationship management.

Maintain accurate records of market development activities, client interactions, and pipeline status in the CRM system.

Track progress against established goals, maintaining accountability for individual pipeline development performance and advancement.

Requirements

Over five years of experience in IT consulting, technology services, or professional services, ideally in software development, data integration, or cybersecurity.

Demonstrated ability to identify, qualify, and cultivate new business opportunities within a professional services environment.

Proven success building and maintaining strong relationships, with a focus on trust, communication, and long-term partnership.

Familiarity with consultative discussions and an understanding of how to align technical capabilities with client needs and business outcomes.

Strong business acumen and ability to quickly grasp complex technology concepts and articulate them in a business @context.

Experience engaging prospective clients through various outreach methods, including networking events, LinkedIn, and professional connections or referrals.

Proven experience actively participating in networking events with a focus on meeting and connecting with new individuals.

Proactive, results-oriented mindset with a drive to exceed targets and deliver measurable outcomes.

Ability to participate and communicate effectively in planned and ad hoc in-person and virtual meetings of varied sizes, demonstrating professionalism and confidence.

Customer-centric approach with the ability to anticipate needs and foster strong, lasting relationships.

Excellent interpersonal, presentation, and written communication skills, with a polished and professional presence.

Technical Requirements:

Solid understanding of at least one of the following domains: software development, data and information management, cybersecurity, or related consulting services and how they can solve client business challenges.

Ability to effectively use a CRM platform to manage, update, and maintain client information, activities, and pipeline progress.

Proficiency with Microsoft-based tools, including Word, Excel, PowerPoint, and Teams, to support communication, documentation, and presentation needs.

Experience leveraging LinkedIn and other online research tools to identify prospective clients, gather market intelligence, and prepare for client engagement.

Travel Requirements:

Regional travel is required to support networking events, conferences, and in-person client engagement meetings and conversations.

Must possess a valid driver's license in good standing and have access to a dependable vehicle to support business development activities.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Long Term Disability

Training & Development

Hybrid work environment

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