Media Strategy (Corporate Marketing)

ICONMA, LLC • United States, United States • 4d ago

Our Client, a Internet Content & Information company, is looking for a Media Strategy (Corporate Marketing) for their Remote location. Responsibilities:

Serve as primary media POC and single threaded owner of integrated media strategy and channel planning, partnering closely with agency and internal teams

Set the vision and strategic direction for Client's Corporate Marketing media investment, grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes

Provide internal thought partnership and guidance to influence upstream media strategy deliverables and support connection into integrated Go-to-Market plans

Leverage quantitative and qualitative insights to lead the development of audience and media approach and drive tactical planning, execution and optimization

Partner with cross-functional partners and leadership across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work

Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting

Serve as Media SME in consultation with cross-functional leaders and teammates

Media Strategy & Planning:

Serve as primary media POC and single-threaded owner for integrated media strategy and channel planning

Set vision and strategic direction for media investment, grounded in objectives and insights

Campaign Execution & Optimization:

Lead tactical planning, execution, and optimization of campaigns across multiple channels

Analyze campaign performance against KPIs and develop recommendations for optimization

Cross-Functional Partnership:

Partner with internal and external teams (Marketing, Decision Science, Insights, Creative, Policy & Comms, agencies)

Develop fully integrated work and support connection into Go-to-Market plans

Thought Leadership:

Provide internal thought partnership and guidance to influence upstream media strategy deliverables

Serve as Media SME in consultation with cross-functional leaders and teammates

Reporting & Insights:

Leverage data and insights to drive audience and media approach

Develop takeaways and recommendations for campaign reporting and optimization

Requirements:

10+ years experience in media planning, within an agency or a client organization

Experience leading cross-functional groups and influencing outcomes across stakeholders and and teams.

Experience managing a media agency

Experience working in a fast-paced, ambiguous environment

Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives.

Experience in planning and executing scaled, integrated media strategies, multi-channel media campaigns and working in data-driven environments

Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.

Knowledge and understanding of the trends impacting media, measurement and analytics

Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection

Experience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.

Deep Media Expertise Across Paid Channels:

Extensive experience (10+ years) in media planning and execution, ideally within both agency and client organizations.

5+ Years of Leadership/Execution Experience.

Broad media planning and execution experience. Not seeking candidates with majority of experience within a specific niche (digital, performance, etc.)

Big Name Brand Experience

Tech Experience is preferred (Exposure to Big Tech is helpful)

Agencies partnered w/ Big Tech. Media Conglomerates (Preferred)

Proven ability to lead strategy, planning, and implementation of brand-focused paid media campaigns. Ability to navigate with agility.

Strong understanding of multi-channel media environments and current trends in media, measurement, and analytics.

Ability to leverage quantitative and qualitative insights for audience segmentation, campaign optimization, and reporting.

Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives.

Skilled in analyzing campaign performance against KPIs and driving actionable takeaways.

Demonstrated success in leading cross-functional groups and influencing outcomes across diverse stakeholders (Marketing, Decision Science, Insights, Creative, Policy & Comms, agencies).

Experience managing media agencies and building strong partnerships to translate goals into integrated, data-driven programs.

Ability to thrive in a fast-paced, dynamic, and ambiguous environment while managing multiple projects in parallel.

Creative Integration: Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection

Advanced Analytics: Experience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.

Why Should You Apply?

Health Benefits

Referral Program

Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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