Product Marketing Manager

Thomson Reuters Holdings Inc • Ann Arbor, MI • 2h ago

About the Role:We are seeking a results-oriented and collaborative Product Marketing Manager to drive the marketing strategy and execution for ourONESOURCE Pagero and e-invoicing solutions. This role will be primarily responsible for driving growth in the US market - close collaboration with the Europe counterparts will be critical.This role is critical in increasing product awareness, fostering adoption, and accelerating revenue growth by developing compelling value propositions, executing comprehensive go-to-market plans, owning key sales enablement initiatives, and managing critical product lifecycle activities for this specific portfolio.

Key Responsibilities:

Product Positioning & Messaging:Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product benefits and competitive differentiation for the ONESOURCE Pagero portfolio. Ensure consistent messaging across all marketing channels and customer touchpoints. You will be responsible for supporting the end-to-end tax workflow including Indirect Tax to E-invoicing to Reconciliation process.

Go-to-Market (GTM) Strategy & Execution:Define, plan, and execute comprehensive GTM strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/orONESOURCE Pagero platform. Collaborate closely with Product Management, Sales, and broader Marketing teams to ensure successful launches and market penetration.

Sales & Channel Enablement:Create and coordinate high-impact sales tools and training materials, includingcollateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts).Empower sales and channel partners to effectively communicate product value, differentiate offerings, and overcome objections.

Market & Customer Insights & Strategic Support:Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends. Act as theTrust Tax Liaison for sales enablementand support/present at theTrust Tax Customer Advisory Boardto gather insights. Providesupport for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar Participationto the Director and Senior PMM.

Product Marketing Programs & Content:Develop and execute product marketing programs, value propositions, and initiativesto generate product awareness, customer engagement, and lead generation.Collaborate on campaign messaging and asset creation, ensuring alignment with product value and target audience needs.

Product Lifecycle Management:Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagerosolutions, ensuring smooth transitions and clear communication.

Cross-functional Collaboration:Work seamlessly with Product Management, Sales, Sales Enablement, Marketing Strategy, and other internal/external stakeholders to ensure strategic alignment and successful, integrated execution of marketing initiatives.

Performance Measurement & Optimization:Track and analyze the performance of product marketing initiativesfor the ONESOURCE Pagero and Platform solutions, and makedata-driven recommendations for optimizationand future program refinements.

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