Job Title
Marketing Coordinator
Agency
Texas A&M University - Corpus Christi
Department
Student Life Unit
Proposed Minimum Salary
Commensurate
Job Location
Corpus Christi, Texas
Job Type
Staff
Job Description
TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.
TAMU-CC's beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.
Learn more information here (https://www.youtube.com/watch?v=EwQR4HbGJu0) !
PURPOSE
The Marketing Coordinator serves as the lead for marketing and promotion strategies in the Division of Student Engagement & Success (SEAS), with a primary focus on promoting events, initiatives, and programs that foster student participation, engagement, and a strong sense of community belonging. This position plays a critical role in connecting students to campus life and advancing the division's mission to support holistic student success.
Reporting to the Assistant Vice President for Student Life, with oversight from the University's Executive Director of Marketing, the Marketing Coordinator works collaboratively with the University's central Marketing and Communications Office to ensure division marketing and promotion strategies align with institutional strategy and brand standards. This role leads the digital storytelling, social media strategy, content development, and event promotion, while also supervising communications staff and student employees.
DESCRIPTION
Functional Area 1: Marketing & Promotion Strategies
Percent Effort: 50%
Strategic Content Development - Creates and implements marketing and promotion strategies that promote SEAS events, programs, and initiatives across digital, print, and in-person channels. Produces content for marketing campaigns, social media, media relations, newsletters, and websites.
Digital Campaigns & Newsletters - Designs and distributes e-newsletters and targeted digital communications to students, families, and campus partners, ensuring timely and engaging messaging.
Event Promotion & Support - Partners with SEAS staff to develop communications and promotional plans for major events, initiatives, and campaigns. Provides hands-on support for events, including occasional evening and weekend programming.
Creative Services - Produces graphics, digital media, and storytelling content to highlight the student experience. Coordinates with Communications Specialist I and student employees to deliver creative assets that align with university standards.
Social Media Leadership - Serves as the division's primary social media strategist, creating and scheduling content, monitoring engagement, and fostering online communities that enhance student connection. Provides training and guidance to departmental account managers.
Innovation & Trends - Stays current with emerging communications tools, platforms, and best practices, ensuring the division remains at the forefront of student engagement communications.
Functional Area 2: Supervision & Team Leadership
Percent Effort: 30%
Hires, trains, and supervises Communications Specialist I, student employees, and student interns.
Provides ongoing coaching, feedback, and performance evaluations to ensure high-quality communications output.
Delegates tasks, establishes deadlines, and ensures accountability for project completion.
Mentors staff in social media management, digital tools, and communications best practices.
Functional Area 3: Administrative & Strategic Support
Percent Effort: 20%
Website Management - Maintains SEAS websites, ensuring content is accurate, accessible, and aligned with university branding.
Cross-Campus Collaboration - Represents SEAS on university committees and working groups related to communications and student engagement.
Strategic Partnerships - Works closely with University Marketing and Communications team to align messaging, leverage institutional campaigns, and elevate SEAS stories.
Other Duties - Provides additional support for divisional and university initiatives as assigned.
QUALIFICATIONS
Bachelor's degree in communications, marketing, journalism, public relations, graphic design, or a related field.
Three (3) years of related experience
Additional education may be considered as a substitution for the minimum requirements. Master's degree and one (1) year of related experience.
Strong written and verbal communication skills, with ability to create engaging, and persuasive content.
Experience managing social media platforms and digital communications campaigns.
Proficiency in Adobe Illustrator, Photoshop, and Microsoft Office Suite.
Strong project management, time management, and organizational skills.
Ability to balance multiple priorities, meet deadlines, and collaborate across departments.
PREFERRED QUALIFICATIONS
Three or more years of communications experience in higher education or a student-facing environment.
Demonstrated experience in student engagement or student affairs communications.
Advanced knowledge of marketing, communications, and public relations strategies.
Experience with website content management systems (Cascade preferred).
Proficiency in Adobe Creative Suite applications beyond Illustrator and Photoshop (e.g., Premiere, InDesign, Dreamweaver).
Experience with video production and editing for social media.
Familiarity with emerging technologies and communication tools relevant to higher education.
SALARY $50,000 - $53,560 Annually
$4,166.67 - 4,463.34 Monthly
BENEFITS (rules, policies, eligibility apply)
From our generous benefits package (https://www.tamucc.edu/human-resources/benefits/index.php) and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.
Insurance (https://assets.system.tamus.edu/files/benefits/website/BenefitsGuide.pdf)
Medical
$0 - $30 per month for Employee Only coverage after university contribution ($920 value).
Up to 83% of premium covered by the university:
Employee and Spouse
Employee and Children
Employee and Family coverage
Dental & Vision
Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account
On-campus wellness opportunities (https://www.tamucc.edu/human-resources/benefits/wellness-resources.php)
Dual Career Partner Program
Work Life Solutions: (https://www.tamucc.edu/human-resources/benefits/eap.php)
Counseling, Work Life Assistance, Financial Resources, and Legal Resources
Tuition Benefits: (https://www.tamucc.edu/human-resources/benefits/tuition/index.php)
Public Loan Forgiveness
Book scholarships
100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).
Retirement (https://www.tamucc.edu/human-resources/benefits/retirement-programs.php)
Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)
Voluntary Tax Deferred Account/Deferred Compensation Plan
Time Off: (https://www.tamucc.edu/human-resources/time-off/index.php)
8+ hours of vacation paid time off every month.
8 hours of sick leave time off every month.
8 hours of paid time off for Birthday leave.
12-15 paid holidays each year.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
