Reference #: P25-257100-2
Global Brand Advertising is seeking a Sr. Digital Marketing Specialist to provide leadership in the coordination, setup, and execution of analytics with recommendations that support Global Brand Advertising efforts.
Under limited supervision, develops timely quantitative analysis, market segmentation, targeting and campaign results in real time. Resolves problems and makes recommendations related to analytical findings.
Job Summary:
Sr. Digital Marketing Specialist - Global Brand Advertising
Job Description
Global Brand Advertising is seeking a Sr. Digital Marketing Specialist to provide leadership in the coordination, setup, and execution of analytics with recommendations that support Global Brand Advertising efforts.
Under limited supervision, develops timely quantitative analysis, market segmentation, targeting and campaign results in real time. Resolves problems and makes recommendations related to analytical findings.
Job Responsibilities and Skills
Gathering data through various third-party platforms and analytics tools
Working with extended parties to facilitate data collection
Prepares analyses, reports, dashboards and presentations to senior management in a format relevant for the audience, including delivering face to face presentations to all levels of leadership. Additionally, conveys complex analytics in an understandable/non-technical way to upper management including executive levels (strong communication skills)
Helps to drive the description of a measurement plan for Global Brand Advertising campaigns and the requirements to execute this plan
Works with cross-functional teams to profile visitors on fedex.com using first- and third-party data to build look-alike models to influence the segmentation, targeting, and optimization for testing and personalization on fedex.com and for media activation in advertising efforts
Assists in the design and implementation of data transfers between FedEx and 3rd parties to develop comprehensive view of customer behavior on FedEx and non-FedEx properties
Understands various site tagging models and advises management on the best approach
Manages and works with internal and external partners in the analytics space to increase FedEx's maturity in digital intelligence
Serves as the Global Brand Advertising team liaison with internal stakeholders on the evaluation, implementation and usage of all technology that impacts paid advertising
Stays adept to AdTech industry trends, including researching and recommending POVs on new technology/capabilities to address business gaps
Manages the Global Brand Advertising campaign tracking code process and creation to ensure accurate data collection for comprehensive campaign measurement
Supports initiatives related to understanding and solving for cookieless future implications impacting Global Brand Advertising
Minimum Qualifications
Bachelor's degree or equivalent experience in Marketing, Finance, Computer Science, Engineering or related business discipline. Three (3) years experience in a digital marketing or agency marketing science environment or demonstrated knowledge gained through coursework or work experience in digital marketing, and technology support. Strong ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities. Excellent interpersonal skills, written and oral communication skills. Proven leadership skills.
Skills Considered a Plus
Advertising media analytics and measurement experience
Proven experience working with large datasets, primarily digital marketing data
Proven ability to interpret data, provide insights, & provide recommendations
Existing expertise with the use of website analytic tools, e.g. Adobe Analytics, Google Analytics, & standard website measurement terminology
Prior experience with report and dashboard design
Understanding of tagging and technical set-up of web applications - knowledge of online targeting technologies like Adobe Target as well as data management platforms like Adobe Audience Manager
Demonstrated relationship building and collaboration skills
Versatility and comfort in use of sophisticated marketing and advertising technology
Excellent critical thinking, quantitative and analytical skills
Demonstrated ability to influence key business decisions through analyses and user insight studies
Experience in managing vendor relationships and cross-functional teams
Strong communication and presentation skills, both written and verbal
Constructs analyses independently and proactively
Strong analytical curiosity and comfort working in an evolving discipline
Domicile/Relocation:
Hybrid, Memphis, Dallas or Pittsburgh, remote considered if outside of the 50 mile radius.
Minimum Education
Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Minimum Experience
Three (3) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
More advanced degrees may offset experience requirements. A related Master's Degree equals two (2) years experience.
Knowledge, Skills, and Abilities
Strong ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities.
Technical acumen.
Strong collaboration, communications and analytical skills.
Preferred Qualifications:
Pay Transparency:
Pay:
Additional Details:
Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.
Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com.
Applicants have rights under Federal Employment Laws:
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E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:
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EOE, including disability/VETs
