Marketing Quality Assurance & Process Specialist

First Horizon Bank • Charlotte, NC • 3h ago

Description

Location: On site in Memphis, TN, Charlotte, NC, or Nashville, TN

Job Overview:

We are seeking a meticulous and process-driven Marketing Quality Assurance (QA) & Process Specialist to take ownership of quality control and operational consistency across all marketing activities. In this role, you'll be responsible not only for managing testing of marketing assets and campaigns but also for establishing scalable QA frameworks, defining governance standards, and ensuring compliance and continuity across cross-functional marketing journeys.

Reporting to the Director of Marketing Operations, you will also play a key role in supporting audit readiness and business continuity planning, helping to safeguard the integrity and resilience of our marketing systems and processes. This role is critical in scaling marketing excellence through structure, consistency, and proactive risk management.

Key Responsibilities:

QA & Testing Responsibilities

Conduct hands-on end to end QA testing for marketing assets and campaigns to include:

Emails, landing pages, forms, automations, and campaign workflows

Journey and campaign launches

Develop testing standards for marketing launches

Identify and document bugs, inconsistencies, or issues in marketing outputs; collaborate with teams to resolve

Process & Controls

Design and enforce standardized QA processes across all marketing functions (email, web, paid, content, etc.)

Develop QA documentation, checklists, SOPs, and approval workflows

Oversee QA for complex cross-functional customer journeys involving multiple teams and touchpoints

Set up feedback loops and audit trails to improve visibility and accountability across marketing efforts

Governance & Operational Support

Partner with the Director of Marketing Operations to:

Prepare for internal and external audit reviews by maintaining QA documentation and evidence of controls

Support the development and maintenance of marketing business continuity plans (BCP), ensuring risk mitigation strategies are in place

Identify operational gaps and recommend process improvements to strengthen resiliency and compliance

Ensure all marketing teams keep SOPs and operational controls up to date

Qualifications:

4-6+ years of experience in marketing QA, marketing operations, or digital marketing with a focus on quality control and governance

Experience with marketing automation, web and CRM tools (e.g. Salesforce, Marketing Cloud, Sitecore)

Skilled in QA and testing platforms (e.g., Litmus)

Strong understanding of campaign logic, data flows, user journeys, and marketing channel integrations

Excellent attention to detail, documentation, and problem-solving skills

Ability to manage multiple projects and stakeholders in a deadline-driven environment

Comfortable translating technical QA concepts into marketing-friendly language

Preferred Skills:

Familiarity with audit frameworks, compliance standards (GDPR, CAN-SPAM), and risk management in a marketing @context

Basic knowledge of business continuity planning or disaster recovery

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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