Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for the implementation and trafficking of 360 Integrated Marketing Communication campaigns for Marketing Execution Team. Works closely with the Marketing Communication Planning leads and IMC leads to track and implement IMC campaigns across all creative agencies. Tracks and helps execute plans for all large-scale programs developed by the HQ advertising and media agencies.
Job Description
Core Responsibilities
Assists with collaborating across the Marketing Communications team, Marcom Planning Team, creative and media agencies.
Acts as a liaison to Marcom Planning, regularly connecting & working to implement media and messaging plans to strategy.
Helps to manage relationships across key partners, ensuring all plans are seamlessly executed accurately and on time.
Tracks all creative assets to help Marcom Planning team plan and assist with creative recommendations and solutions based on landscape, competitive pressures and data insights.
Maintains and helps to build PORs and media calendars, including detailed quarterly overviews and weekly creative snapshots.
Manages all creatives request matrices, keeping the detail of all requests related to IMC Campaigns, for new and existing campaigns for BAU plans, Promotions, Multicultural, Sports, Competitive and Xfinity Mobile.
Responsible for the delivery of all campaign tactics including ISCI codes, nomenclature, media files and order instructions.
Assists with digital trafficking, helping to setup and initiate traffic for all digital tactics including OLV, OLA, Display, Mobile and more across both GM and Multicultural Meda.
Works with media agency to QA final build and traffic all paid social assets across GM and Multicultural Media.
Assists in preparing and delivering all digital performance results with creative strategy recommendations monthly, quarterly and as needed.
Communicates project requirements and coordinates with external vendors to assure project completion.
Coordinates multiple priorities while meeting simultaneous deadlines.
Follows through to ensure that deadlines are met and deliverables meet specifications.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Campaign Development; Marketing Materials; Product Launches; Strategic Communication Planning; Taking Initiative; Marketing Communications (MarCom)
Salary:
Pay Range: This job can be performed in Colorado with a Pay Range of $68,248.37 - $112,609.81
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group: Marketing
