Description
PURPOSE OF POSITION
The Marketing Specialist provides strategic guidance on project planning and communications channels/tools, and manage the execution of integrated marketing communication projects to build brand awareness and drive interest in Precision's product offerings and expertise across key markets. The ideal candidate will collaborate with the marketing team and internal partners to implement integrated marketing communications plans across North America, leveraging the most effective mix of marketing communications strategies and tools.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
More specifically, the person will:
Collaborate with internal and external partners to create relevant and impactful communications based on the Integrated Marketing and Communications Plan
Monitor, measure and analyze the effectiveness of marketing initiatives related to the overall goals of the region, industry and business unit
Conduct analytical reviews of projects used to inform strategic decisions by key stakeholders and improve content strategies and marketing tactics
Manage vendor relationships for fulfillment of promotional/literature/product samples
Create and maintain metrics reports on marketing activities measuring effectiveness and business impact
Work with various promotional tactics, including print and digital media, social media, email marketing, tradeshows and other promotional events.
Social Media Management: Create and maintain new social media campaigns, content, and schedules
Communicate positively with supervisors, fellow workers, and other internal customers
Assist with developing marketing strategies
Assist in creating marketing promotions and campaigns
Assist in developing case studies and product promotion tools
Provide sales team support for collateral, programs and marketing initiatives
Assist with creating written text for sales and marketing materials
Manage the PPI training center and customer experience program
Deliver training presentations
On Occasion, travel domestically to support company initiatives
Continually participate in additional training related to the job
Demonstrate regular, consistent attendance
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proficient use of math skills
Exceptional written and verbal communications skills
Understanding of and experience with brand/image development and management
Integrated marketing communications planning and program management skills
Understanding and experience with traditional and digital media channels and production processes
Exceptional organizational skills and the agility to manage multiple initiatives and changing priorities/needs
Proficient in MS Office, graphic design
Demonstrate marketing aptitude and ability to solve problems using training, experience and reasoning skills
Preferred agency experience
EDUCATION - EXPERIENCE - COMPUTER SKILLS
Bachelor's degree in Marketing, Communications, Business, or related field; or
High school diploma or a general education degree (GED) and 1 - 3 years of marketing, communications, and/or product marketing experience; or
equivalent combination of education and experience.
TRAINING - CERTIFICATIONS - LICENSES
COMPETENCIES
To perform this position successfully, individual should demonstrate the following work competencies:
Safety and Security - Observes safety and security procedures; Uses equipment properly.
Problem Solving - Identifies and resolves issues in a timely manner.
Communication Skills - Speaks clearly, listens and receives clarification, respond to questions.
Dependability - Follows instructions, responds to management direction, and takes responsibility.
Quality Assurance - Demonstrates accuracy and thoroughness.
Ethics/Professionalism - Treats people with respect; Works ethically and with integrity.
Organizational Support - Follows policies and procedures.
Judgment - Exhibits sound and accurate judgment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee:
Must be able to frequently stand, walk, reach, and stoop/bend.
Must be able to regularly use hands to finger, handle, or feel, repetitively use hands for simple/light grasping, and repetitively use hands for fine dexterity.
The employee is occasionally required to stand, walk, reach with hands and arms, and lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision.
Specific hearing abilities required by this job include the ability to hear instructions from others and to hear customers.
ENVIRONMENTAL ADAPTABILITY
The noise level in the work environment is MODERATE.
Safety glasses, hearing protection and safety shoes when in the production and training areas as required.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Precision, Inc. is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, The Employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with Precision, Inc.
Disclaimer:This job description is intended to outline the general nature and level of work being performed by individuals assigned to this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required for the position. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. Duties and responsibilities are subject to change at any time, with or without prior notice.
Equal Opportunity and Accommodations:Precision, Inc. is an Equal Opportunity Employer and is committed to creating an inclusive and supportive environment for all employee-owners. In accordance with the Americans with Disabilities Act (ADA), Precision will provide reasonable accommodations to qualified individuals with disabilities. We encourage applicants and current employee-owners to discuss potential accommodation needs with Human Resources.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
