Accessory Marketing Specialist

Subaru of America • Camden, NJ • 3h ago

ABOUT SUBARU

Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Develops and implements Accessory Marketing content including but not limited to digital, print, video, and email. Collaborates with internal stakeholders, upper management, and agency partner on marketing strategy, implementation, and sustainability of projects and programs.

CORE RESPONSIBILITIES

Works on creative concept development and execution of accessory marketing materials such as brochures, emails, videos, etc. Reviews various image and layout variations for both print and digital materials, while choosing appropriate accessory marketing messages, selecting featured accessories, music and voiceover for video, and ensuring that all initiatives are in line with the overall Subaru brand.

Leads Accessory Quality Assurance process and ensures that proper marketing messages and content are being implemented for the Service Media Center (SMC), Care Connect, Subaru Parts Online program, Marketing Resource Center, accessory model brochure publications, and newsletters to our consumer and retailer base.

Acts as primary contact for Subaru.com model load accessory data. Collects application charts from Accessory Sales, adds marketing data, and provides information to all model load teams and vendors. Reviews all accessory product information prior to go-live to ensure accuracy of information.

Develops and maintains all Accessory Merchandising materials. Works with Accessory Sales and upper management on accessory selection and closely with agency partner on creative; liaises with printing vendor and Marketing Resource Center to provide materials to the Field and retailers.

Supports the Accessory Display program by spearheading communications with Marketing Development, maintaining our FAQ sheet for the Field and retailers and accessory part number lists for the display; works closely with business vendor and agency partner on development and maintenance.

Oversees accessory photography distribution to our Subaru of America (SOA) Exports team.

Schedules and attends off-site accessory photography shoots with our photographer; works on propping of accessories and ensuring we support the target customer for the particular model; assists photographer with particular angles of photograph, lighting, etc. for the best representation of accessory; and oversees transportation of vehicles to and from the studio.

Collects and analyzes accessory sales data to support the improvement of product sales and accessory inventory.

ADDITIONAL RESPONSIBILITIES

Plans Accessory booth for our National Business Conference.

Creates Accessory Spotlights for the Accessory Sales team to help promote accessories to the Field and retailers.

Conducts research of the automotive marketplace and presents ideas on marketing products.

Works with the Accessory Sales and Engineering teams on future product offerings.

Plans and prepares for Field/retailer meetings.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

Excellent interpersonal and communication skills.

Strong written and presentation skills.

Detail-oriented.

Well-organized and able to multitask.

Effective project management skills.

Ability to think creatively and demonstrate flexibility and problem-solving capabilities.

Expertise in Microsoft Office (PowerPoint, Word, and Excel).

Photoshop skills Preferred

EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's degree and 4 to 6 years of progressive experience required.

WORK ENVIORNMENT

Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)

Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays & Fridays]

Required Travel: 15% (Domestic)

COMPENSATION: The recruiting base salary range for this full-time position is $70000 - $95000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: P2)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

Medical, Dental, Vision Plans

Pension, Profit Sharing, and 401K Match Offerings

15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays

Tuition Reimbursement Program: 15K yearly benefit

Vehicle Discount Programs

Learning & Development:

Professional growth and development opportunities

Direct partnership with senior leadership

Formal Mentorship Program

LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.

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