Work Location:
Mount Laurel, New Jersey, United States of America
Hours:
40
Pay Details:
$95,264 - $155,376 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Analytics, Insights, & Artificial Intelligence
Job Description:
The Business Insights Specialist for Marketing:
This role is responsible for supporting the Credit Card line of business in developing Acquisition campaigns. In this role you will be working in an agile method with other Marketing functions and the Business Line to perform analysis and translate data into information to help define audiences and segmentation to support go-to-market strategies.
Support campaign execution leveraging both SalesForce Marketing Cloud and other methodologies.
Recommend data targeting strategies using available predictive modeling, marketing optimization techniques, segmentation, and data specifications to develop effective marketing campaigns
Lead data discovery, research, data enablement and data analysis to support all go to market targeting strategies, to drive campaigns and business needs
Helps define target audiences and identify opportunities to increase profitability through effective customer segmentation, analytical innovation, new tools, and automation
Creates test designs based on finalized strategy and aligns with Marketing Analytics to create a measurement plan that supports campaign objectives
Responsible for creating data specifications of supported marketing campaigns
Lead data spec reviews and approvals as part of Process Controls prior to campaign execution
Responsible to provide final go/no go approvals for campaign execution in conjunction with key stakeholders
Enables Mar-Tech campaign automation by developing Salesforce Data Cloud Audience Segments and creation and activation of Data Extensions for campaign journey development
The Business Insights Specialist is responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.
Depth & Scope:
Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members
Scope of role may have enterprise impact
Focuses on short to medium - term issues (e.g. 6-12 months)
Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise
Oversees and/or independently performs tasks from end-to-end
May interact with any hierarchy level up to executive leaders and external vendors
Education & Experience:
Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or;
5+ year of relevant experience; higher degree education and research tenure can be counted
Preferred Skills:
Experience preferred within the Financial Services industry or Marketing roles
Hands on experience with analytic tools such as SAS, SQL, Python or R required
Demonstrated experience of applying strong analytical and program solving skills in prior role required
Experience working with Salesforce Marketing Cloud, Data Cloud or similar is preferred
Customer Accountabilities:
Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs
Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience
Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business
Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate
Serves as an authority on a given business domain and provides business expertise to place @context around analytics discovery and inform recommendations
Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution
Provides day-to-day support and delivery of analytics
Shareholder Accountabilities:
Represents functional area as a business insights & analytics specialized expert
Synthesizes complex and vast amount of information and translates into actionable insights and strategy
Builds business requirements and facilitates project execution to develop insights
Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value
Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers
Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly
Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand
Provides business explanation for anomalies/outliers identified during analysis
Works with business functions and analytics teams to transition business requirements to analytics requirements
Trains business users on how to integrate analytics into decisions
Leverages knowledge of data capabilities to build and deliver insights
Develops analysis to corroborate initial proof of concept
Executes on data requests accurately and within a timely manner
Identifies and investigates data/analytics related issues
Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Employee/Team Accountabilities:
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel - Occasional
International Travel - Never
Performing sedentary work - Continuous
Performing multiple tasks - Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds - Occasional
Sitting - Continuous
Standing - Occasional
Walking - Occasional
Moving safely in confined spaces - Occasional
Lifting/Carrying (under 25 lbs.) - Occasional
Lifting/Carrying (over 25 lbs.) - Never
Squatting - Occasional
Bending - Occasional
Kneeling - Never
Crawling - Never
Climbing - Never
Reaching overhead - Never
Reaching forward - Occasional
Pushing - Never
Pulling - Never
Twisting - Never
Concentrating for long periods of time - Continuous
Applying common sense to deal with problems involving standardized situations - Continuous
Reading, writing and comprehending instructions - Continuous
Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
