Director of Marketing and Communications

BVCAA/HEALTHPOINT-College Station • College Station, TX • 15h ago

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Job Details

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Description

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BASIC FUNCTION

The Director of Marketing and Communications serves as HealthPoints strategic lead for brand, reputation, and outreach. The role plans, executes, and measures integrated marketing and communicationsincluding patient education, campaigns, content, and all digital channelsto increase awareness and utilization of services. The director acts as the primary media and community liaison; ensures clear, consistent, and culturally/linguistically appropriate messaging; safeguards the organizations visual identity and online reputation; and supports advocacy and partnerships that advance HealthPoints FQHC mission at the local, regional, and state levels. The position also collaborates with HR to strengthen employee engagement and uses analytics to report results and drive continuous improvement, modeling HealthPoints values of Excellence, Empathy, and Enjoyment in all public-facing work.

PRIMARY RESPONSIBILITIES AND DUTIES

1) Develop and implement communication strategies:

a. Creates and executes a comprehensive communications plan to promote the health center's services, programs, and initiatives.

b. Coordinates the development and dissemination of key messages to internal and external stakeholders.

c. Manages Patient outreach and education content creation.

2) Manage marketing initiatives:

a. Oversees the development and execution of marketing campaigns to increase awareness and engagement with the health center.

b. Produces marketing materials such as brochures, flyers, advertisements, and digital content.

3) Maintains brand consistency:

a. Ensures all communication materials adhere to the health center's brand guidelines and visual identity including all printed and digital media.

b. Monitors and maintains the health center's online presence, including the website, social media platforms, and reputation platforms, and related digital channels to ensure consistent messaging, professional representation, and alignment with HealthPoints values.

4) Internal and external communication:

a. Serves as the primary point of contact for media inquiries, press releases, and media relations.

b. Develops and maintains relationships with key stakeholders, including healthcare professionals, community organizations, and local media outlets. Does this in an assessable manner for the population we serve.

c. Oversees monthly newsletter, Advocacy, recognition dates, and contests.

5) Public relations, advocacy, and community engagement:

a. Identifies opportunities for community engagement, partnerships, and advocacy to enhance the health center's visibility and reputation.

b. Represents HealthPoint in public-facing settings, advocating for the mission, values, and priorities of the organization at local, regional, and state levels.

c. Organizes and coordinates events and educational programs to promote health center services and engage the community.

6) Analyzes and reports on communication efforts:

a. Monitors and evaluates the effectiveness of communication and marketing campaigns through metrics and analytics.

b. Prepares regular reports on key performance indicators, including website traffic, social media engagement, and media coverage.

7) Stays updated on industry trends:

a. Keeps abreast of emerging communication, marketing, and advocacy trends in the healthcare industry.

b. Participates in professional development activities, attends conferences, and engages with relevant industry associations.

8) Coordinates Employee engagement activities

a. Facilitates

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