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Business Marketer (Marketer I)

UTAH STATE UNIVERSITY • Logan, UT • 6h ago

Requisition ID: 2025-9490

of Openings: 1

Location: US-UT-Logan

Category: Marketing and PR

Position Type: Benefited Full-Time

Job Classification: Exempt

College: College of Arts and Sciences

Department: Dean-Arts and Sciences

Advertised Salary: Commensurate with qualifications and experience, plus excellent benefits.

Overview

The Business Marketer serves as the strategic data and analytics lead for the College of Arts and Sciences (ArtSci) marketing and communications (marcom) team. Reporting directly to the Director of Marketing and Communication Strategy, this position is responsible for tracking and interpreting the performance of marcom initiatives, providing results-based insights, and helping guide resource allocation and project direction. The role also manages the intake and coordination of non-academic partner requests, ensuring they align with ArtSci's priorities and marcom capacity.

The ideal candidate is a proactive, detail-oriented critical thinker who uses data, assessments, and reporting to strengthen marcom strategies, improve workflows, and support decision-making across the team. This role plays a key part in connecting strategic vision to measurable results.

Responsibilities

40% Analytical Management and Assessment

Oversee the collection, recording, and refinement of data, metrics, and performance analytics across all ArtSci marcom initiatives.

Assess recorded analytics to generate reports and proposals that identify trends, key indicators, and actionable insights.

Continuously expand and improve analytics processes to enhance team efficiency, campaign outcomes, and project impact.

Create data-driven reports for ROI, financial performance, and partner investment, aligning efforts with measurable outcomes.

Evaluate marcom productivity and capacity to recommend adjustments that increase efficiency and effectiveness.

Supervise statistical interns supporting analytics collection, reporting, and performance evaluation.

25% Project Coordination for Non-Academic Partners

Manage project intake and execution for non-academic college or university partners, serving as their main point of contact.

Coordinate with the marcom team to direct projects toward defined goals, impact metrics, and timely execution.

Develop project strategies using analytics and stakeholder goals, building comprehensive plans within project tracking systems.

Assign and monitor project tasks among designers, interns, and team members; provide status updates to partners throughout the process.

25% Marketing and Promotional Support

Develop and coordinate promotional campaigns for events and initiatives, using analytics to guide decisions and identify goals.

Collaborate with the Director of Marketing and Communication Strategy to align campaigns with overall college branding and messaging.

Collect and analyze marketing data to improve future campaign performance and strategic direction.

Prepare post-campaign assessments for organizers, including insights and data-driven recommendations.

Manage promotional budgets, ad spend tracking, and financial documentation.

Collaborate with the CCA Marketing Director... For full info follow application link.

USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law (https://equity.usu.edu/non-discrimination).

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