Director of Marketing
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Job Summary
The Alumni Association of the University of Michigan is seeking a Director of Marketing to be a strategic and collaborative leader responsible for developing, implementing, and evaluating comprehensive marketing strategies that advance the mission, vision, and goals of the organization. This person will lead a talented team to elevate the Alumni Association's brand, engage U-M alumni worldwide, and support the success of programs and initiatives.
In addition to the responsibilities and qualifications listed below and most importantly, candidates must share and hold to the highest regard, the same values that are uniquely inherent to the Alumni Association:
ALL IN
Believe in our mission
Be trustworthy and loyal to the Alumni Association and each other
Be passionate about what we're doing and be proud to be a part of it
Be an employee who goes above and beyond the call of duty
SERVING HEART
Be open and willing to listen to others and help in whatever way possible
You're dedicated to selflessly following the Platinum Rule: treat others the way they want to be treated
SOLUTION SEEKER
You're a creative problem solver
You're never satisfied with the status quo
You find a way to say yes
You embrace new ideas and approaches from different perspectives
You're collaborative, flexible and adaptive
Who We Are
We enrich the University of Michigan's impact by serving as an independent gateway for alums of all identities, backgrounds, and experiences across the globe and in our neighborhoods in order to create and deepen belonging to the Michigan Family, the Leaders and Best.
Join the Alumni Association in fostering a global community of belonging. We aim to create spaces where every stakeholder feels connected and valued. Through programs such as clubs, affinity groups, and student support initiatives, we are dedicated to building strong, supportive networks among alumni worldwide. We invite you to explore our impactful work and become a part of our commitment to nurturing a worldwide network of belonging. Discover more about our efforts here: Community of Belonging (https://alumni.umich.edu/about/community-of-belonging/) .
Responsibilities*
Direct the planning, creation, development, socialization, execution, and reporting of integrated marketing strategies that support Alumni Association brand, program goals, and objectives.
Oversee the marketing budget and be financially responsible (e.g., managing monthly spending, forecasting, and stewarding) for Alumni Association and MarCom resources by aligning investment with strategic goals and ROI. Assist MarCom leadership with budget planning and tracking.
At various times the work includes managing portfolio strategy, hiring, training, evaluating, coaching, assigning work, setting goals and objectives, and ensuring alignment with Alumni Association and program objectives.
Working with MarCom leadership, ensure the successful and consistent use of a marketing strategy framework and process.
Ensure all marketing efforts are consistent with the Alumni Association brand and are focused on program and development goals.
Ensure campaigns and initiatives are integrated, cohesive, compelling, effective, consistent across platforms, and deliver a strong ROI.
Refine and optimize standards and processes to ensure productivity, quality, transparency, and stakeholder satisfaction across all aspects of marketing for the Alumni Association brand and programs.
Advocate for and support professional and technical development of marketing staff.
Ensure the team writes creative briefs that are driven by brand strategy, insights, and data, and that inspire creatives to conceive and execute strategically sound, compelling marketing materials (print, direct mail, email, digital, events, video, etc.) that engage alumni in ways that ensure the desired outcome.
Help manage external parties, such as agencies, consultants or freelancers, and corporate partners, as needed.
Develop a deep understanding of Alumni Association target audiences, identify segment trends and opportunities, and ensure strategies effectively reach and perform well with each segment.
Monitor industry trends and best practices, make process, operational, and strategic recommendations, and assist in implementing procedural changes.
Develop and cultivate collaborative relationships with programs and campus partners, and support Association staff development by helping raise awareness about the Alumni Association brand and other relevant aspects of marketing strategy.
General Responsibilities:
Provide organizational leadership by demonstrating AAUM core values: All In, Serving Heart and Solution Seeker, and helping other staff members demonstrate those values.
Value and embrace different identities and perspectives recognizing that everyone has unique and different experiences that contribute to the best solution seeking and success for AAUM.
Work with AAUM staff members to gain a clear and consistent understanding of the details of the strategic plan and feel equal ownership of every piece of it, including pieces for which there is no direct responsibility.
Be collaborative with all AAUM staff and teams. Operate as a critical contributing member of the staff to complete objectives in many different areas in order to move the whole organization toward the strategic plan.
Support University Relations efforts by demonstrating AAUM value to campus units/partners (i.e., schools/colleges, campuses).
Continually build digital skill sets in order to implement into work.
Staff and participate in team meetings, Alumni Association events that may be during evenings or weekends, and staff retreats including offsite, overnight staff retreats at Camp Michigania.
Provide staff support to the Alumni Association's Board of Directors, its committees, and other volunteers as needed.
Coordinate special projects as assigned or required.
Participate in Alumni Association and other University committees as required.
Share knowledge through internal communication.
Support the Alumni Association's vision of creating a place of belonging for all alumni.
Remain current with respect to technology and the University's educational resources.
Supervision Received
Direct supervision is received from the Executive Director of Marketing & Membership.
Supervision Exercised
Supervision exercised over the marketing managers.
Required Qualifications*
8-10 years of marketing experience in a relevant field
Demonstrated successful experience creating and executing marketing campaigns through various channels
Experience supervising marketing professionals and ability to engage and grow a high performing team
Ability to think and develop strategically sound plans, including analyzing data, extracting trends and applying findings to improve marketing and our membership value proposition.
Must be able to meet flexible deadlines consistently and work well under pressure.
Must be highly proactive and have a can-do attitude managing projects and the team as an enterprise leader with an entrepreneurial spirit.
Understanding of and demonstrated project management skills and the ability to deliver a project from concept to completion.
Strong partnership skills being able to develop these relationships internally across functions, the university, and externally with vendors and corporate partners.
Demonstrated ability and passion to build your own digital skill set.
Team player and a strong attitude for collaboration across different functions and programs to build consensus around plans.
Excellent written and verbal communication skills, including the ability to give presentations, and provide direction to copywriters.
A proven ability to generate creative, innovative solutions to issues with a can-do attitude with a mindset to be results-driven.
Ability to work effectively with leaders and colleagues in a multicultural and diverse environment.
Desired Qualifications*
Experience in higher education
Understanding of marketing ROI models in order to measure the effectiveness of marketing campaigns
Experience with project management software
Experience with Microsoft Office, including PowerPoint and Excel skills.
Ability to utilize Google suite including mail, sheets, docs, slides, chat, etc.
Experience with the primary elements of Salesforce and marketing cloud
Comprehension of managing paid mixed media inclusive of digital, direct mail, radio, etc.
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) .
Additional Information
May require evening and weekend work to support Alumni Association events and programs
Work Location
The Alumni Center is located in Ann Arbor, MI. This position is hybrid.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
Job Detail
Job Opening ID
268318
Working Title
Director of Marketing
Job Title
Brand/Product Analyst Lead
Work Location
Ann Arbor Campus
Ann Arbor, MI
Modes of Work
Hybrid
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Alumni Association
Department
Alumni Association
Posting Begin/End Date
9/05/2025 - 9/19/2025
Salary
$110,000.00 - $115,000.00
Career Interest
Communications & Marketing
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