OMB NO: 1625-0120
Expiration Date: 01/30/2025
Announcement #: 6434
Opening Date: 3 September 2025 Pay Plan/Series/Pay Band: NF-1035-03
Closing Date: Until Filled Work Schedule: Full-Time (30-40 hrs/wk)
Position: Marketing Specialist Salary: $25.00+ DOE/hour
Who May Apply: All Sources Location: Petaluma, CA
MWR Petaluma Admin/Ticket Offices
DUTIES :
Establishes and maintains continuous liaison with the MWR Program Director to generate information pertinent to facilities, programs, services and special events provided for authorized patrons.
Support and market management's program efforts and aggressively seek new ideas to increase patronage. Actively seeks commercial sponsorship vendors to support departmental programs, services, and special events in accordance with the MWR manual. Analyzes and maintains demographic and other data to support target market analysis, customer identification, focus on customer relations vendors and customer service. Develops and executes a comprehensive marketing strategy and plan to support target market analysis, customer identification, focus on customer relations and customer identification, focus on customer relations and customer service. Develops and executes a comprehensive marketing strategy and plan to support the execution of business strategy. Facilitates accelerated growth of new business through development and execution of marketing plans to expand patronage and utilization of services. Revitalizes existing or old business by upgrading the Activity's image through promotions,
Advertising and other marketing initiatives. Develops a strategy to retain current
customers and attract new customers and to improve the image/value of the Activity: to military commands and community. Develops, monitors and controls all printed material advertising for the Activity. Ensures continuous analysis of the Activity: in areas of merchandising program development, public image and interrelationship with other local commands.
Other duties as assigned.
You will be evaluated for this position based on how well you meet the qualifications below. Your resume/application must demonstrate the required experience/education. Please see additional information on how your application is evaluated .
QUALIFICATIONS REQUIRED :
Minimum :
A four-year bachelor's degree from an accredited college or university and three years performing similar duties as described above or combination of equivalent experience and education.
Knowledge of and skill in the principles, concepts, and techniques of marketing.
Knowledge of graphic design and marketing and promotional techniques used to increase patronage
Preferred (in addition to the minimum):
Five or more years' experience as a Marketing Specialist
USCG COMMUNITY SERVICES COMMAND COMPREHENSIVE BENEFITS:
By choosing to work for the Coast Guard Community Services Command, you will enjoy one of the best benefit packages available anywhere. Benefit offerings are subject to applicable worker categories (Full-time, Part-time, Intermittent), location, position, and length of time in service.
Paid Annual and Sick Leave
Holiday Pay
Medical/Dental/Vision Insurance
Flexible/Dependent Spending Account
Pension Plan
401k Savings Plan
Life Insurance
Short Term/Long Term Disability
Tuition Assistance
Paid Parental Leave
OTHER ESSENTIAL INFORMATION :
Selectee will be required to participate in Direct Deposit/Electronic Funds Transfer as the Standard method of payment for payroll and travel purposes.
Males born after 12/31/59 and at least 18 years of age must be registered with the Selective Service System, unless covered by an exemption under the Selective Service Law, in accordance with 5 U.S. Code 3378. Selectee will be required to provide a written statement regarding his registration status unless he is exempted by this statute.
Must satisfactorily complete a Federal Background check and all pre-employment requirements, which may include, but are not limited to, background checks, security clearances, drug testing, verification of employment history, and any other requirements applicable to this position. Additionally, you may be required to meet specific job-related qualifications or certifications as a condition of your employment.
Applicants may not be employed in the chain of command of their relatives.
This agency provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the agency. The decision on granting reasonable accommodation will be on a case-by-case basis.
HOW TO APPLY
Additional Information on how you will be evaluated:
Your resume or application must clearly demonstrate the required experience and/or education. Experience includes both paid and unpaid work, such as volunteer service through National Service programs (e.g., professional, philanthropic, religious, community, student, social, committee, sports, or internships). Volunteer work can help develop essential skills, competencies, and leadership experience that may translate directly to paid employment. Your resume is the primary tool used to assess your qualifications. Therefore, we strongly encourage you to provide clear, specific, and detailed descriptions of your experience.
You MUST submit a resume or any other written format in English of your choice. It is recommended the resume clearly identifies: (1) The announcement number, title and pay band of the job you are applying for, and, (2) Information such as full name; mailing address; country of citizenship (U.S. Citizenship required OR valid authorization to work in the US); highest Federal grade or NAF pay band held with job series, title, and dates held (if applicable); a statement requiring proof of veterans' preference by means of DD 214; education; and relevant work experience including start/end dates, supervisor's name and phone number, salary and title, series and grade if experience was with a non-appropriated fund instrumentality of the Federal government. You should also include a copy of your most recent performance appraisal if you are a current Federal or NAF employee. Applications may not be sent in franked Government envelopes; applications filed in this fashion will not receive consideration. If information is not complete, you may be excluded from consideration. The first application and/or resume submitted for a specific requisition will be considered the only submission. Any duplicate submissions to the same requisition will not be considered. The application date will be used in determining these factors.
Outside Candidates : To apply, please visit our website at https://shopcgx.com and click on "Careers" at bottom of the page. Internal Candidates: Sign into ADP Workforce now. Click on Myself/Talent/Career Center. Search by location or Job Title for:
Marketing Specialist FT 6434
Petaluma, CA, US
Equal Employment Opportunity: All candidates will be considered without regard to any non-merit factor such as race, color, religion, sexual orientation, national origin, age, disability, or marital status.
PRIVACY ACT NOTICE
Authority: The U.S. Coast Guard rates applicants under the authority of Title 5 of U.S. Code, Sections 301, 1104, 1302, 2103, 3301, 3304, Executive Order 9397, and Departmental Regulations.
Principal Purpose: To collect information needed to determine how well an applicant's education and work experience qualifies them for the job they are applying for.
Routine Use: This information provided will be shared with the hiring manager and interview panel members. It may also be shared in response to a request for discovery or for appearance of a witness, information that is relevant to the subject matter involved in a pending judicial or administrative proceeding.
Disclosure: Voluntary, however, failure to disclose the requested information may result in an applicant not receiving consideration for a position in which the information is needed.
Paperwork Reduction Act Statement: An agency may not conduct or sponsor an information collection, and a person is not required to respond to this information unless it displays a current valid OMB control number and an expiration date. The control number for this collection is OMB 1625-0120, expiration 01/30/2025. The estimated average time to complete this application is 40 minutes. If you have any comments regarding the burden estimate you can write to U.S. Coast Guard, Community Services Command, 510 Independence Parkway, Suite 500, Chesapeake, VA 23320.
