VP of Marketing

Insight Global • New York, NY • 7h ago

Job Description

We're looking for a Vice President of Marketing to lead global marketing strategy. You will drive growth, brand, and community marketing initiatives that attract, engage, and retain hundreds of thousands of learners and teachers worldwide.

What You'll Do

Oversee global marketing: Lead the strategy and execution to increase the size, loyalty, and profitability of our customer base across all channels.

Act as the voice of the customer: Ensure that a deep understanding of learners and teachers informs and inspires our marketing, product, and company strategy.

Drive sustainable growth: Partner with product, data analytics and other teams to craft and deliver compelling campaigns that consistently expand our customer base.

Lead a high-performing team: Inspire and motivate a diverse marketing team that thrives on creativity, collaboration, and accountability.

Build a world-class brand: Evolve the company's positioning and storytelling to popularize our mission, differentiate our offering, and deepen customer loyalty and connection.

Innovate across channels: Find and test new opportunities in digital, content, partnerships, and community marketing to unlock new growth levers.

Measure what matters: Define, monitor, and be accountable for marketing KPIs, ensuring that all strategies are grounded in data and tied to business impact.

Drive subscriber quality and retention: Prioritize campaigns and strategies that drive new signups and optimize for long-term customer value and retention.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

12+ years in marketing, with at least 5 years in senior leadership roles

Expertise in a range of marketing functions, from performance marketing, conversion optimization, and b2b demand generation - to brand building, PR, and storytelling.

Strong background within growth marketing - strong understanding of the full lifecycle rather than just one part of the marketing funnel - Ed-Tech background

Startup Experience null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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