Marketing Specialist

City Wide Facility Solutions • Lenexa, KS • 7h ago

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? If you answered yes, City Wide would like to hear from you!

City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team.

The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors-supporting seamless marketing operations and upholding brand integrity across our growing franchise network.

Lead Generation & Nurturing

Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development.

Manage and update lead lists and prospect data in our CRM system.

Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel.

Creative & Content Management

Produce written copy for local and national lead generation campaigns.

Support the creation and distribution of marketing materials, including blogs, case studies, brochures, presentations, and infographics.

Assist in maintaining and updating the corporate and franchise development websites.

Support content development for email marketing and social media campaigns.

Ensure all marketing materials are brand-compliant and reflect our value proposition.

Internal Communications & Project Coordination

Lead strategy, content, and engagement for company's internal communication platform.

Communicate project priorities, deadlines, and progress updates to relevant teams.

Draft and distribute important business announcements to the franchise system.

Reporting & Analytics

Monitor and report on performance of lead generation activities.

Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.

Order Processing & Vendor Management

Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store.

Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory.

Operational & Administrative Support

Manage the marketing team's ticketing system, responding to branding, asset, and customization requests from across the organization.

Conduct market research to identify new opportunities for franchise development.

Develop, update, and maintain departmental Standard Operating Procedures.

Requirements

Degree in Marketing, Communications, Business, or a related field.

3-5 years of experience in marketing role, with a minimum of 2 years in franchise development.

Strong written and verbal communication skills.

Excellent project management and organizational skills, with keen attention to detail.

Ability to work both independently and collaboratively in a fast-paced environment.

Proven experience with digital marketing channels including social media and email marketing.

Proficiency with CRM software (e.g. MS Dynamics, Salesforce, HubSpot, or similar).

Expertise with project management software such as Asana, Trello, or ClickUp.

Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus.

Knowledge of leveraging AI platforms such as CoPilot or ChatGPT.

Proficient in Microsoft Word, Excel, and Power Point.

Benefits

City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer paid life insurance and a 401(K) employer match!

Go to Apply

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