Digitiva Marketing Lead

Astellas Pharma • South San Francisco, CA • 14h ago

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position can be done from anywhere in the United States. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose and Scope:

The Marketing Lead will be fully dedicated to a priority program within the Astellas Rx+ Business Accelerator, DIGITIVATM. The DIGITIVA solution is a combination of a hardware medical device, a patient-facing mobile app, and clinical services that supports patients in self-managing their heart failure while also creating the opportunity for earlier intervention by their healthcare provider via the capture of key biomarkers.

The Marketing Lead will own the development, execution, and optimization of all marketing activities for the DIGITIVATM program. This role will lead patient and healthcare professional (HCP) marketing strategy, oversee development of all collateral and communications, manage trade show participation, and ensure all activities align with brand guidelines, compliance regulations, and the program's commercial strategy.

The ideal candidate is a proactive, detail-oriented marketer who thrives in a regulated healthcare environment and is comfortable with the hands-on execution required to ensure cross-functional internal/external/agency teams deliver on the overall brand marketing strategy.

Essential Job Responsibilities:

Product Marketing & Commercialization

In collaboration with program leadership, drive the development of an overall product marketing strategy for Digitiva, ensuring alignment with commercial milestones and sales strategies.

Own the development of marketing campaigns and tactics that drive customer awareness, product adoption, engagement, and retention.

Marketing Content Management & Communications

Drive development of all patient-facing and HCP marketing collateral from concept through delivery, ensuring clarity, accuracy, and compliance.

Oversee and manage external marketing agencies to deliver consistent and impactful messaging & collateral.

Take ownership of, and revise as needed, existing brochures, website content, and other collateral to keep materials current and aligned with program objectives.

Collaborate with Astellas corporate communications to plan and execute press releases and media opportunities.

Events & Trade Shows

Manage all DIGITIVA-related trade show activities including sponsorships, booth design, logistics, and registration.

Partner closely with the DIGITIVA Partnerships Lead to align event participation with overall program goals.

Oversee & Maintain the DIGITIVA Website

Manage content updates, ensure brand consistency, coordinate with internal teams and/or external web development vendors for design enhancements, and track performance analytics to optimize user engagement.

Compliance & Approval Processes

Serve as the primary liaison with the Materials Approval Process (MAP) team to ensure all marketing materials meet compliance, regulatory, and legal requirements.

Maintain thorough documentation and version control for all marketing assets.

Qualifications:

Required

Bachelor's degree in Marketing, Communications, Business, Design, or related field; Master's preferred.

5+ years of marketing experience in healthcare, medical devices, med. tech, digital health and/or pharmaceuticals, with demonstrated experience in regulated industries.

Strong project management skills with the ability to manage multiple priorities simultaneously.

Experience managing agencies, vendors, and internal approval processes.

Prior experience managing trade show sponsorship process and annual planning/budgeting.

Experience managing and updating websites (WordPress, Drupal, or similar CMS) and collaborating with web developers/designers for site enhancements.

Portfolio of prior work should demonstrate a mix of strategic planning and hands-on creative execution.

Demonstrated success in managing multiple marketing projects from concept to delivery.

Experience working cross-functionally with compliance, regulatory, sales, and medical affairs teams.

Excellent communication skills - written, verbal, and presentation.

Proficiency in presentation and design tools (PowerPoint, Adobe Creative Suite, Canva, or equivalent).

Preferred:

Experience in cardiovascular medical devices or digital health solutions.

Familiarity with creative storytelling and narrative design for novel/early stage products with limited clinical data.

Prior experience working in a startup or high-growth medical technology environment.

Salary Range

$110K - $150K (NOTE: Final salary could be more or less, based on experience)

Benefits:

Medical, Dental and Vision Insurance

Generous Paid Time Off options, including Vacation, Sick time, plus national holidays including Heritage Days, and Summer and Winter Breaks

401(k) match and annual company contribution

Company paid life insurance

Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

Long Term Incentive Plan for eligible positions

Referral bonus program

LI-SS

Category Rx+ Commercial

Astellas is committed to equality of opportunity in all aspects of employment.

EOE including Disability/Protected Veterans

Go to Apply

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