Product Marketing Associate, Safety

Uber • San Francisco, CA • 20h ago

About the Role

At Uber, we're committed to the safety of riders, drivers, couriers, and the communities we serve. As a product marketing manager focused on safety, you'll help surface the unique voices of riders, drivers, and couriers across the globe in order to help build better experiences for them on our platform.

Working hand-in-hand with cross-functional partners across Policy, Communications, Product, Operations, and Marketing, you'll have the opportunity to build, develop, and scale comprehensive marketing strategies that scale globally. You'll be empowered to champion, build, and manage strategic initiatives that are core to specific local opportunities and needs.

What You'll Do

Own audience insights - Synthesize consumer insights and industry perspectives on key aspects of trust and safety; identify and prioritize safety needs of specific audience segments for trust and safety awareness campaigns.

Shape the product - Help to shape the Safety Product team's roadmap, developing the positioning and messaging for new products, building go-to-market strategies, and owning the success of all safety intelligence products and features.

Drive marketing development - Oversee the creation of safety marketing awareness campaigns that span the globe, guiding the development of creative and engaging content that our consumers need and want. You will partner with a high-performing cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Data Science, Engineering, Research, Operations, and Comms to meet shared objectives and key results.

Measure for impact - Working with product and marketing channels, test, iterate, and measure the impact campaigns have on awareness and adjust accordingly to optimize for results and KPIs.

Evangelize new ideas - Work with Product, PR, Policy, and Ops teams to champion safety marketing initiatives and partnerships. Lead effective conversations with cross-functional alignment to build support.

Make a difference - Passion for creating empathetic, inspiring and innovative marketing for social impact causes.

Basic Qualifications

3+ years of marketing or product experience

2+ years of product marketing experience delivering highly successful engagement and acquisition strategies for consumers

Bachelor's degree

Passion for safety and trust: You care deeply about building products that put safety at the heart of the experience, so that everyone can feel at ease using the platform. You're excited by the challenge of making safety features feel seamless, thoughtful, and empowering for all.

Preferred Qualifications

Penchant for data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth.

Top-notch at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.

Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.

A "builder" personality: You're biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery.

Incredible at articulating the essence of products and the value they create. You can make the most complex products incredibly simple for consumers to understand. You can develop a strong messaging hierarchy and an effective content strategy. You shine at copywriting.

Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.

History of Success: A demonstrated history of quickly, yet strategically, making an impact via tailored marketing approaches and experience successfully launching products with compelling and strategic marketing campaigns.

Excellent project management skills with a keen attention to detail.

An awesome and optimistic attitude. We work hard and have a blast doing it.

Prior experience in safety, trust, crisis response, or social impact marketing.

Influential with great communication skills

Experience in planning, setting metrics, and roadmap development

MBA or Master's degree is a plus

Experience working in the prevention/education space

International experience

For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other @types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform

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