Overview
What You'll Achieve
As the Director, Partner & Industry Marketing, you'll lead all aspects of our demand program - all marketing strategy from brand awareness to lead generation. You'll build and scale the channel across two key audiences:
Business partners:
Build joint marketing plans across our strategic partners and design and integrate marketing & campaigns into demand generation to drive awareness, pipeline, and revenue (across digital, events, ABM, webinars, content syndication and more)
Work closely with sales, partner leads, and product marketing to drive partner pipeline, accelerate joint GTM efforts, and build stronger Epsilon awareness
Industry associations:
Set goals and priorities for each industry association participation and memberships, managing a calendar of engagements, opportunities, & interactions to strengthen relationships with relevant organizations
Increase Epsilon's visibility and awareness in market by crafting marketing programs that reach industry audiences, aligned with our business goals
Coordinate internal executives and customers' participation, measuring value
For both:
Build key internal communications channels for sales education, training and enablement
Measure the program as the channel owner - owning critical metrics and business outcomes
Optimize execution and value of investments and programs; drive standardization and standard processes
Surface insights to uncover scalable opportunities and budgeting decisions with top partners and/or associations
Who You Are
What you'll bring with you:
8-10+ years B2B marketing experience working with 3rd party partners and organizations
Proven success building and driving a partner and industry association strategy and tying the program to business outcomes
Ability to distill complex and highly technical messages into effective marketing messaging that attracts customers and prospects
Deep understanding of demand generation, digital marketing, and brand awareness strategies
Strong analytical and critical thinking skills and ability to respond to results and feedback
Ability to lead cross-functional teams; organized & accountable for follow-through
Why you might stand out from other talent:
Bachelor's Degree from a 4-year college or university or equivalent experience, with an ideal focus in marketing
You have experience at a marketing/advertising technology, marketing/advertising agency or technology company
You're a self-starter who is able to both drive strategy and get tactical when needed to help get the job done
Diligent and able to balance multiple workstreams simultaneously
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. (https://www.youtube.com/watch?v=xpjtfpntuv8&t=1s)
Base Salary: $122,250 - $203,750
Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.
The application deadline for this job posting is 10/21/2025.
Additional Information
When You Join Us, We'll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
Time to Recharge: Flexible time off (FTO), 15 paid holidays
Time to Recover: Paid sick time
Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
LI-SJ1
