Director of Marketing

Robert Half • Springfield, MA • 11h ago

Description

We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.

Responsibilities:

Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.

Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.

Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.

Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.

Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.

Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.

Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.

Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.

Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.

Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.

Requirements - Minimum of 10 years of experience in a marketing leadership role, preferably within industrial or manufacturing sectors.

Proven expertise in B2B marketing, with international experience being a critical requirement.

Hands-on leadership style with a track record of mentoring and empowering team members.

Advanced knowledge of Salesforce and paid search platforms, with experience managing vendor relationships.

Demonstrated ability to manage multimillion-dollar budgets and allocate resources effectively.

Familiarity with Adobe Creative Suite and cloud-based collaboration tools such as Basecamp, SmartSheets, or Dropbox.

Strong organizational and detail-oriented skills, with proficiency in project management software like Monday.com or Fellow.

Excellent communication and interpersonal skills to work effectively with diverse personalities and teams. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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