Marketing Producer-WGGB

Gray Television • Springfield, MA • 14h ago

Marketing Producer-WGGB About Gray Media: Gray Media, or Gray, is a
multimedia company headquartered in Atlanta, Georgia, formally known as
Gray Television, Inc. The company is the nation\'s largest owner of
top-rated local television stations and digital assets serving 113
television markets that collectively reach approximately 36 percent of
US television households. The portfolio includes 77 markets with the
top-rated television station and 100 markets with the first and/or
second-highest-rated television station, as well as the largest
Telemundo Affiliate group with 43 markets totaling nearly 1.5 million
Hispanic TV Households. The company also owns Gray Digital Media, a
full-service digital agency offering national and local clients digital
marketing strategies with the most advanced digital products and
services. Gray\'s additional media properties include video production
companies Raycom Sports, Tupelo Media Group, and PowerNation Studios,
and studio production facilities Assembly Atlanta and Third Rail
Studios. About WGGB: Western Mass News is a multimedia operation in
Springfield, Massachusetts, proudly serving Franklin, Hampshire, and
Hampden Counties. The networks of Western Mass News include ABC40, Fox6,
and CBS3. Our three major networks and digital platforms speak to over
half of Western Mass and the area businesses daily. Our 24-hour newsroom
produces non-stop content, and our broadcasts include many of the
biggest live sporting events and specials. Job Summary/Description: The
Marketing Producer will be responsible for writing, shooting, and
editing commercial content for digital platforms and over-the-air TV.
Applicant will also produce compelling promotional content for social
media, not limited to news and weather promotion, local and network
programming awareness, and other concepts as needed. Applicant will be
familiar with current production trends and experienced in creating
compelling content from concept to completion. Duties/Responsibilities
include, but are not limited to: - Creating concepts together with staff
and clients - Writing copy for long-form and short-form commercials and
promotions - Shooting and editing commercials, promos, and special
projects - Creating still graphics and animation - Meeting multiple
deadlines in a fast-paced environment Qualifications/Requirements: -
Bachelor\'s Degree in Marketing, Visual Communications, Film/Video/Audio
Production, or a related field, or equivalent training and/or
experience - A proven background in multidisciplinary video production
is preferred - Extensive knowledge of studio and field production
processes - Extensive knowledge of Adobe Creative Suite, specifically
Premiere, After Effects, Photoshop, and Audition - Willing to work a
flexible schedule and work as a member of a high-performing team - Able
to work in a creative, high-volume environment - Able to make quick
decisions in a deadline environment - Strong ability to work well with
others and communicate articulately - Able to lift 40 pounds - Must be a
self-starter with a passion for creating content

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