Director, Marketing - Cafe Bustelo

The J.M. Smucker Company • Orrville, OH • 17h ago

Your Opportunity as the Director, Marketing - Cafe Bustelo
The Director of Marketing - Cafe Bustelo is responsible for setting the vision and strategy for the Cafe Bustelo brand. This individual is responsible for developing annual operating plans, innovation goals and objectives, and marketing communication strategies and plans for one of the fastest growing brands in the coffee category. The Director has P&L responsibility for the Cafe Bustelo portfolio and will oversee the day-to-day management and decision making. The Director will lead a dedicated brand team and will work closely with multiple functional partners to develop and execute the plan. They will lead with a General Manager mindset, balancing the need for creativity and an entrepreneurial approach with strategy and discipline.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Develop and implement the long-term strategy of the Cafe Bustelo brand to drive significant brand growth and market share gains
Oversee the development, execution and optimization of holistic integrated marketing campaigns that leverage the brand's authentic Latin heritage to drive continued expansion and growth across diverse consumer groups
Partner with Innovation to develop and manage a multi-year innovation pipeline linked to the brand strategy
Be the Cafe Bustelo brand champion both internally and externally to drive brand momentum and breakdown barriers
Implement and drive the strategic initiatives, objectives and budget for the brand
Deliver annual and long-term brand financial goals (P&L) and key brand health KPI's
Collaborate with cross-functional teams, including Sales, Research & Development, Insights, Brand Experience, Operations, and Finance, to achieve business objectives.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform strategic decisions
Lead with a General Management mindset, balancing the need for creativity and an entrepreneurial approach with strategy and discipline
Partner with Revenue Growth Management and Net Revenue Optimization teams to execute pricing changes and optimize product availability and price to maximize net revenue
Coach, develop and motivate a high-performing team of three individuals fostering a culture of creativity, collaboration, and excellence.
Is this the Role for You?
Are you a passionate leader motivated by the opportunity to drive meaningful change? Are you excited for the chance to work with a productive team and support their continued growth and development? Do you share in our dedication to continuous improvement and growth? If so, you are the @type of professional we want to add to our Company!
What we are looking for:
Minimum Requirements:
A bachelor's degree
10 years of CPG marketing experience
Proven track record of delivering topline growth through demand creation (marketing and innovation)
Prior experience working on Hispanic brands or brands that specifically target Hispanic consumers combined with awareness of culture, traditions and values for Hispanic consumers
Experience developing long-term strategy and annual business plans
Experience owning a P&L and managing a marketing budget
Experience leading well-established consumer brands
Proven experience developing, inspiring, and activating teams to deliver best in class results
Excellent communication skills, both verbal and written
Highly collaborative mindset; team player
Must be able and willing to regularly travel within the US approximately 20% of the time
Additional skills and experience that we think would make someone succe

Similar Jobs

Sales Specialist

PETCO ANIMAL SUPPLIES STORES INC • Wooster, OH • 2d ago

Sales & Marketing

Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the pla...

2d ago

Go to Apply

Part-Time Sales

Menards, Inc. • Massillon, OH • 1w ago

Sales & Marketing

Part-Time Sales Job#:397344 Location:MASSILLON, OH Department:Store Opportunities Category:PT Sales Salary:Hourly Apply To This Job Return To List Job Description Part-Time Make BIG Money at Menards! Extra $3 per hour on...

1w ago

Go to Apply

Sales Supervisor

Telsa Motors, Inc • Barberton, OH • 1w ago

Sales & Marketing

What to ExpectAs Sales Supervisors at Tesla, you lead our sales floor teams, ensuring an outstanding customer experience, fostering team development, and overseeing daily sales operations to drive success. Location: East...

1w ago

Go to Apply

Senior Sales Representative

First American Title Insurance Company • Barberton, OH • 1w ago

Sales & Marketing

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering...

1w ago

Go to Apply

GI Specialty Sales Representative (Pharma)

Nestle • Massillon, OH • 2w ago

Sales & Marketing

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healt...

2w ago

Go to Apply

Pre-Sales Support

Fastenal Company • Wooster, OH • 2w ago

Sales & Marketing

Job Description Sales Support 1747 Akron Rd, Wooster, OH 44691 OH419 Single Customer Store Part-time Shift(s): MON TUE WED THU FRI 7:00am - 5:00pm Up to 28 hours/week OVERVIEW: Working as Part-time Sales Support, you mus...

2w ago

Go to Apply

Content Marketing Strategist

IDEX • Wooster, OH • 3w ago

Sales & Marketing

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your...

3w ago

Go to Apply

Manufacturing Engineering Technician - Renewables

Lindsay Precast, Inc. • Canal Fulton, OH • 18h ago

IT & Engineering

Job Title: Manufacturing Engineering Technician (Entry Level) Department: Engineering Location: Canal Fulton, OH Company: Lindsay Renewables Position Type: Hourly, Entry-Level Reports To: Engineering Coordinator Position...

18h ago

Go to Apply

Lead Applications Engineer

PARKER HANNIFIN CORPORATION • Wadsworth, OH • 18h ago

IT & Engineering

Job Description Apply Now > Save Job Job Saved This position is an Applications Engineer and will provide direct sales and engineering support to the customer, distributor and field sales personnel on technical aspect...

18h ago

Go to Apply

Quality Control Documentation Specialist

Lindsay Precast, Inc. • Canal Fulton, OH • 18h ago

IT & Engineering

Job Title: Quality Control Documentation Specialist (Entry-Level) Department: Quality Control Location: Canal Fulton, OH Company: Lindsay Renewables Position Type: Hourly, Entry-Level Reports To: Quality Control Manager...

18h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.