Content Marketing Strategist

IDEX • Wooster, OH • 5d ago

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.

Summary

The Content Marketing Strategist serves the North American marketing and communications team as:

1) the coordinator of video, social, and blog content creation;

2) distributor of content across all organic media channels including social media and web;

3) community manager who serves as the primary point of contact with our social media followers as well as technology solution early adopters such as SAM, BOOST, E3 Connect, and Captium users.

With insights from the broader marketing team, the Content Marketing Strategist's primary objective is to "amplify the story" of IDEX's family of brands and then engage with social media followers as they interact with that content.

Based on targeted growth initiatives that align with the business goals, the Content Marketing Strategist is the primary champion of organic funnel marketing; expanding the reach of IDEX's content, funneling visitors to IDEX's websites, and nurturing those prospects into becoming leads.

Responsibilities

General Content Development

Researches and understands industry and customer-centric topics to generate relevant, engaging content.

Collaborates across internal departments and external partners to develop content strategy that supports events, SEO tactics, and campaigns.

Monitors and analyzes content performance, developing actionable insights that guide content strategy.

Coordinates with copywriter and design vendors to develop and edit content for various platforms including blogs, website pages, and trade show materials.

Ensures all content aligns with IDEX Fire & Safety's brand guidelines, tone, and style to reach the target audience.

Social Media Content Creation & Coordination

Manages and oversees all social media content: writes, schedules, and posts social media content across platforms.

Coordinates social media calendars and collaborates on content themes, campaigns, and strategies.

Creates simple, engaging content using tools like Canva or similar programs (no formal graphic design or videography background required).

Monitors social media engagement, responds to comments and messages as needed, and assists with account management.

Monitors social media trends and technologies, as well as account engagement, to increase online presence and brand awareness.

Video Content Strategy & Support

Captures internal and external events and happenings through video for social media content.

Collaborates to brainstorm and develop video content for social media and other digital channels.

Supports the creation of video scripts, outlines, and key messaging.

In partnership with video production partners, serves as the IDEX Fire & Safety producer on video and photo productions (does not require videography experience).

Collaboration and Coordination

Works with other marketing team members and designers to ensure content is strategically planned, and that content is informative and appealing.

Manages outside resources such as: Graphic designers, photographers, video production, etc.

Educates and informs IDEX Fire & Safety employees on how they can help amplify social media posts, etc.

Other roles and responsibilities as assigned.

Travel required up to 50% of the time.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications or other related field of study and 5 years related experience is preferred; or equivalent combination of education and experience in a B2B environment.

Must demonstrate a keen interest and competency in social media marketing and content development (including written, photo, and video).

Proficiency with CMS tools, social media platforms, and simple content editing tools like Canva.

Proficiency with Google Analytics and Looker Studio.

Proficiency with web-based project management software

Proficiency in MS Office: Outlook, Teams, etc, is a plus

Must demonstrate exceptional communication skills, both in written and verbal form, particularly with an emphasis on social media posts; new creative ideas; determining and communicating the scope of projects; and social media community management.

Working within a tech-related field, particularly new product technology, is a plus.

Excellent collaboration and communication skills are vitally necessary.

Experience working in manufactured product related fields is a plus.

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

IDEX is an Equal Opportunity Employer . IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.

Job Family: Marketing

Business Unit: Hale

IDEX

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