LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
This role can be based in New York City or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We are seeking qualified candidates for the role of Senior Marketing Manager, NAMER Customer Marketing. This person will support the strategy and execution of Account-Based Marketing (ABM) programs across LinkedIn's Strategic Accounts and Large Customers in NAMER. As part of the Global Customer Marketing team, you will contribute to targeted, high-impact marketing campaigns that influence pipeline and accelerate product adoption for LinkedIn Ads. Your remit will encompass a close partnership with our Global Business Organization and cross-functional marketing teams to activate targeted plays, lead key initiatives, and deepen relationships with priority accounts. This role requires strategic execution, data-driven decision-making, and customer obsession to design breakthrough marketing campaigns that set the standard for ABM excellence and deliver value to LinkedIn Ads' priority accounts.
Responsibilities:
Support strategy and execution of Account-Based Marketing (ABM) strategies for LinkedIn Ads in NAMER.
Collaborate with other ABM leads and cross-functional partners to bring full-funnel, targeted campaigns to life.
Translate account insights and sales priorities into relevant campaign access, messages, and engagement tactics utilizing established frameworks.
Track campaign and program performance, capturing key learnings and contributing to ongoing optimization.
Leadership & Stakeholder Management
Partner with marketing and sales teams to build and execute campaigns tailored to business priorities.
Manage day-to-day communication with key stakeholders across Integrated Marketing, Product Marketing, Ecosystem Marketing, and Growth Marketing in addition to Sales, Brand Strategy, and Ops teams.
Represent ABM program in key meetings, driving relevant discussions and delivery of next steps.
Prepare campaign recaps and performance reviews for stakeholder and leadership reporting.
Demonstrate customer obsession and LinkedIn's culture and leadership values.
Build strong relationships with cross-functional counterparts. Surface and resolve any challenges as they arise.
Account Based Marketing
Develop, lead, and execute 1:1 and 1:many ABM programs that grow revenue, accelerate product adoption, and shift perception of LinkedIn Ads among our Strategic Accounts and Large Customers in NAMER.
Activate multi-channel marketing tactics grounded in an understanding of marketing personals, buying group dynamics, and LinkedIn Ads value propositions.
Collaborate closely with cross-functional partners to shape audience-specific campaigns that align business priorities and customer needs.
Coordinate execution across stakeholders to ensure operational alignment and executional excellence.
Own high-impact tactics and personalized experiences that reinforce LinkedIn's leadership in B2B marketing and deepen strategic customer relationships.
Basic Qualifications:
BS degree in marketing-related field or equivalent experience
5+ years of experience driving Account-Based Marketing or Customer Marketing programs
3+ years of experience owning stakeholder management and leading workstreams involving cross-functional teams
Preferred Qualifications:
Familiarity working with Enterprise-level customers or Fortune 100 companies
Strong interpersonal and communication skills with a proven ability to work collaboratively and efficiently with other marketing and business teams
AI literacy or subject-matter expertise in applying AI to solve marketing problems
Passion for activating audience-centric programs through creativity, experiences, and storytelling
Accountability for reporting, optimization, and socialization of insights/best practices to drive ROI and leverage
Suggested Skills:
Account-Based Marketing or Customer Marketing
Executive engagement
Strategic planning
Cross-functional leadership
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance ?
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement ?
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates ?
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
