Programmatic Marketing Manager

Avispa Technology • New York, NY • 2h ago

Programmatic Marketing Manager VIAJP00001368 Hourly pay: $45/hr Worksite: Leading digital streaming network (New York, NY 10036 - Hybrid, Must be onsite one day a week and work Eastern Time office hours) W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL 40 hours/week, 6 Month Assignment, Possible extension/conversion A leading digital streaming network seeks a Programmatic Marketing Manager. The successful candidate will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, to reach the number of subscribers, revenue, and overall acquisition costs. This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets. Programmatic Marketing Manager Responsibilities: Assist in leading programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus. Assist in owning the strategy and performance of programmatic activity with full operational responsibility. Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc). Plan and execute Google DV360, Amazon DSP, and any new DSP platforms onboarded. Programmatic Marketing Manager Qualifications: 3-5+ years of experience with a track record of delivering success as a programmatic trader/specialist or in a similar role. BS/BA in a related field Master's degree in a related field (is a plus). Experience managing high-budget projects. Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand-side platforms. Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals. Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, and content). Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals. International market experience is preferred. Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high-level decision recommendations. Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers. Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc. Excited by working in a fast-paced environment with excellent troubleshooting and QA skills, and strong attention to detail. Capacity to coordinate with International and with different teams preferred. Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution. Track record of success in developing and optimizing marketing automation tools. Knowledge in the TV/streaming business is preferred. Consumer of entertainment content and interest in it are preferred. Shift: 9 am -5 pm Eastern Time office hours most of the time. Occasional meetings outside the 9 AM-5 PM window may be required to coordinate with international teams. #PP

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