Senior Marketing Performance Analyst

Thomson Reuters Holdings Inc • Ann Arbor, MI • 8h ago

The Senior Marketing Performance Analyst is responsible for delivering an accurate picture of marketing effectiveness across segments, channels, and campaigns through past, real-time, and future-looking lenses.By identifying actionable intelligence from lead generation and marketing program data, this position helps our stakeholders use data to drive fact-based decision making.The role will also be called upon to communicate these results to stakeholders and provide suggestions based on their findings to influence business decisions.

About the Role

In this opportunity as a Senior Marketing Performance Analyst, you will:

Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting both from existing tools (e.g., Tableau, SFDC, etc.) as well as self-generated

Process and extract insight from a variety of demand generation marketing sources to drive decision making within the business

Lead and maintain an accurate, holistic view of marketing business performance reporting across demand generation segments and channels - look for actionable insight (or predictive insight) rather than simply reporting on what happened already

Partner with Demand Generation team counterparts to understand their requirements and workflows with a focus on focus on email and webinar activities

Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up

Share insights and recommendations to marketing leadership through presentations and other communications

Key Skills for the role:

Demonstrable experience as a Marketing Analyst enabling Channel, Campaign, Segment, Sub-Segment, etc. level data and reporting

Knowledge of suitable data analytic processes and data source structures

Actively identify and participate in driving increased data quality and efficiency improvements, standardization, and business system enhancements

Strong ability to prioritize, complete tasks independently with a high degree of accuracy, work with attention to detail, and deal with ambiguity

Skilled in navigating complex organizations, systems, and processes, distilling complexity into digestible reports, and communicating to stakeholders

About You You're a fit for the role ofSenior Marketing Performance Analyst, if your background includes:

Bachelor's degree or equivalent experience; degree in Marketing or Analytics preferred

5-7 years of marketing data analysis experience

Strong technical skills including Tableau, SFDC, Adobe, and Microsoft Office Suite (especially Excel)

Experience with reporting from email automation (e.g., Eloqua) and webinar (e.g., ON24) tools a plus

Prior track-record driving significant business impact, influencing specific OKRs/metrics

Excellent written and oral communication skills

Curious, adaptable, self-starter with strong attention to detail

LI-AY1

What's in it For You?

Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to

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