At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description
We are seeking a strategic and innovative Director of Marketing Technology to drive the optimization of our marketing technology ecosystem within our technology organization. This role will report to the Head of Marketing Technology and will be pivotal in executing the strategic approaches for transformation and improvements for scalable, data-driven MarTech operations.
Key Responsibilities:
Marketing Technology Strategy
Execute comprehensive MarTech strategy and roadmaps aligned with business goals, client needs, and regulatory requirements.
Partner to oversee the selection, integration, and optimization of platforms while building business cases to secure funding.
Ensure MarTech solutions support Marketing and Digital requirements, such as omnichannel personalization, client segmentation, and lifecycle marketing initiatives.
Marketing Operations & Governance
Enhance MarTech operational improvements, such as developer effectiveness and process improvements.
Establish and maintain data governance standards to ensure compliance with financial regulations (e.g., FINRA, SEC, GDPR, CCPA).
Partner with compliance and legal teams to ensure all marketing technology and data practices meet industry standards.
Cross-Functional Collaboration
Collaborate with the Marketing, Digital, and other Technology teams to drive alignment around the MarTech vision and capabilities.
Be a key stakeholder in building a formal collaboration model across the enterprise for MarTech initiatives.
Partner with colleagues within the Technology organization to drive operational enhancements.
Foster a culture of innovation, agility, and continuous improvement within the Technology organization.
Basic Qualifications
Typically a Bachelor's degree, or equivalent work experience
Typically 10 or more years of experience, including leadership of large, complex programs/initiatives with high impact Preferred Skills/Experience
Ability to lead and connect Marketing Technology initiatives across Operational business areas
Technically proficient in change management strategies, building engagement or change management plans
Ability to influence leaders to create plans that increase adoption results to meet desired outcomes
Areas of expertise include relationship management, executive communication, strong problem-solving and conflict resolution
Qualifications:
15+ years of experience in marketing technology strategy and/or operations.
Deep knowledge of MarTech platforms and systems (e.g., Salesforce, Adobe, Marketo, Power BI, etc.).
Strong understanding of regulations and compliance requirements related to marketing and data usage.
Proven ability to lead digital transformation initiatives and manage complex MarTech ecosystems.
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.
Preferred Skills:
Experience with AI/ML-driven personalization and predictive analytics.
Experience within the financial services sector.
MBA or relevant advanced degree.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $149,515.00 - $175,900.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
