Marketing Specialist

Aston Carter • Newton, NJ • 1d ago

Job Title: Marketing Specialist

Job Description

Seeking a dynamic Digital Marketing & SEO Specialist to lead the charge in boosting online visibility and driving lead generation. In this role, you'll craft and execute SEO strategies, manage website content, and produce compelling digital assets across blogs, social media, email, and advertising channels. You'll also design and track targeted campaigns, analyze performance using tools like Google Analytics, Search Console, and HubSpot, and collaborate closely with Sales to align messaging and outreach. Perfect for a data-driven creative with a passion for optimization and storytelling.

Responsibilities

Search Engine Optimization (SEO)

Develop and execute SEO strategies to increase organic traffic, improve keyword rankings, and enhance lead generation.

Conduct regular SEO audits and implement technical and on-page optimizations (metadata, headers, image tags, internal linking).

Monitor website performance using tools like Google Analytics, Search Console, and SEMrush or equivalent.

Collaborate with internal teams to ensure SEO best practices are integrated into all website and content updates.

Website & Content Management

Manage website content and ensure product/service offerings are clearly presented.

Write and edit web copy, blog posts, case studies, and technical collateral aligned with SEO strategies.

Digital Marketing & Content Creation

Develop and schedule regular content for LinkedIn and other social media platforms.

Plan and execute email marketing, social media campaigns, and digital ads to support brand awareness and lead conversion.

Create brochures, technical sell sheets, email campaigns, and newsletters.

Collaborate with the Sales Team to generate content that aligns with current offerings and campaigns.

Track campaign performance and report results to the Director of Sales.

Campaign & Lead Generation

Execute targeted marketing campaigns to support sales initiatives and lead nurturing.

Monitor and report on campaign performance using tools such as Google Analytics, HubSpot, or Zoho Campaigns.

Maintain and update marketing contact lists and lead databases.

Essential Skills

Bachelor's degree in Marketing, Communications, Business, or related field.

2+ years of marketing experience, preferably in a technical, industrial, or B2B environment.

Proficiency with Adobe Creative Suite, Canva, or other design tools.

Familiarity with CRM and email marketing platforms (Zoho, HubSpot, or equivalent).

Strong written and verbal communication skills with an eye for detail.

Ability to manage multiple projects and meet deadlines with minimal supervision.

Work Environment

This role is based onsite in Newton, five days a week. The office has a laid-back environment and dogs are often present, so comfort with dogs is essential. The role involves collaborating closely with remote colleagues who visit the office weekly, as well as working with the CEO.

This position is moving extremely fast as this is an urgent need for the client. If interested, please send over your most up to date resume to kvespia @astoncarter.com along with your availability for a 10-minute phone call.

Pay and Benefits

The pay range for this position is $28.00 - $33.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully onsite position in Newton,NJ.

Application Deadline

This position is anticipated to close on Aug 12, 2025.

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.

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