Director of Marketing

Omni Hotels • Dallas, TX • 20h ago

Overview

Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

Job Description

The Director of Marketing serves as a visionary and results-driven leader, responsible for creating and executing a comprehensive marketing strategy that aligns with the overall business goals of our Hotel. This high-impact role requires a deep understanding of both traditional and digital marketing channels to enhance the hotel's visibility, strengthen brand positioning, and drive measurable revenue growth.

Director of Marketing oversees the development and implementation of innovative marketing campaigns that span a variety of market segments, including leisure, group, and corporate business travel, as well as catering, spa services, food and beverage and unique guest experiences. The role involves a strategic focus on increasing market share and optimizing the customer journey across all touchpoints.

The Director will lead a dynamic team of marketing professionals and collaborate closely with sales, revenue management, operations, and external partners to ensure alignment and consistency in messaging, branding, and promotional efforts. Through data-driven decision-making, performance analytics, and a keen awareness of market trends, this individual will play a pivotal role in identifying new opportunities for growth, enhancing guest engagement, and positioning the property as a premier Hotel destination within a competitive landscape.

Responsibilities

Strategic Planning & Brand Management

Develop and implement the annual marketing business plan aligned with the hotel's revenue goals and hotel / brand vision.

Ensure brand consistency across all channels and touchpoints.

Collaborate cross-functionally with operational departments including Revenue, Sales, Catering, Rooms, Spa, and F&B to align messaging and strategic efforts.

Work closely with corporate marketing to align local, regional and national efforts.

Create and present marketing reports highlight campaign performance, market trends, guest engagement, and ROI to key stakeholders and ownership groups.

Team Leadership & Development

Lead and mentor a high-performing marketing team including a Digital Marketing Manager, Brand Marketing Manager and Social Marketing Coordinator.

Foster a collaborative environment that encourages growth, creativity, and accountability.

Digital Marketing, CRM & E-Commerce

Lead the Hotels digital presence including SEO, paid media, website optimization, email marketing, and social media.

Lead CRM and loyalty strategy including targeted guest communications.

Analyze online traffic, conversion metrics, and guest engagement to drive booking performance.

Public Relations & Communications

Partner with PR agencies to pitch stories, manage media visits, and drive earned media placement.

Oversee the creation and distribution of press releases, media kits, and promotional content.

Manage crisis communication and reputation strategy when needed.

Content & Creative Strategy

Direct the development of photo, video, and written content to showcase the hotel offerings.

Oversee brand photography and videography production, managing the digital asset library for consistent visual storytelling.

Maintain a content calendar that supports seasonal campaigns, packages, and promotions.

Event, Experiential & Partnership Marketing

Design and execute marketing plans for hotel activations, holiday campaigns, and large-scale events.

Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments.

Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to expand reach and guest engagement.

Identify, secure, and activate strategic sponsorships to support event programming and hotel exposure.

Revenue Collaboration & Budget Oversight

Partner with sales, revenue, and operations teams to support demand generation and maximize profitability.

Develop promotional strategies for need dates and shoulder seasons.

Manage the hotels marketing budget including forecasting, reporting, and ROI evaluation.

Oversee external agency and vendor relationships, including PR firms, advertising agencies, and production partners

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

8-10 years of progressive marketing experience in hospitality or luxury lifestyle brands, with at least 3 years in a leadership role.

Proven track record in digital marketing, branding, and ROI-driven campaigns.

Strong leadership, project management, and budget oversight skills.

Experience with analytics tools (e.g., Google Analytics, STR reports, CRM platforms).

Excellent communication and presentation skills.

Passion for travel, hospitality, and exceptional guest experiences.

Previous marketing leadership at a convention or luxury resort hotel preferred.

Experience working with marketing agencies, photographers, and creative teams preferred.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster (https://www1.eeoc.gov/employers/poster.cfm) and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement (https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf) If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com .

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