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AVP, Marketing Redken HairCare US
New York, NY, New York
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New York
New York, NY
Marketing
Full - Time
11-Jul-2025
Job Title: AVP, Marketing, Redken Haircare US
Function: Brand Marketing
Supervisor Title: SVP, Head of Marketing & Digital, Redken US
Location: New York, NY (Hudson Yards)
Who We Are :
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty ? in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes Biolage, L'Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.
Marketing at L'Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do :
The AVP of Marketing is responsible for the development and execution of US marketing programs in line with established strategic brand and divisional goals. The AVP has overall responsibility for the haircare category vision for the next 1-3 years and achieving the annual budget plan as well as the growth of the brand within the haircare category across all channels: SalonCentric, Ulta, Amazon, D2C. The AVP will interface with departments such as: business development, finance, education, brand engagement, creative, labs, Media, International marketing teams and Executive Management. The AVP will lead the Redken Haircare Team: manage and develop a team of cross functional marketing members with responsibilities spanning traditional brand marketing, media, advocacy and influence, digital/social, trade marketing and in store merchandising.
Key Duties and Responsibilities:
Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy.
Manage forecasts, pricing, sku rationalization, brand P&L, stock inventory for promotional activities and product launches.
Prepare and deliver presentations to management, sales and distributor teams.
Interface with key salons, stylists and distributors for understanding of market needs, trends and competitor activities.
Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports.
What We Are Looking For :
Bachelors degree in Marketing or related field.
Minimum 10-15 years of experience successfully guiding strategic marketing, branding, and product management.
Expertise and appreciation of the Prestige Professional Beauty Industry is ideal.
Exceptional financial acumen required including experience with budgeting and P&L management.
Strategic thinker and effective communicator at all levels of the organization
Proven leadership skills including the ability to lead, motivate, and develop team members.
Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
Understanding of the digital ecosystem including media, CRM, ecommerce and content.
Superior leadership and communication skills. Need to be able to articulate clear business direction and strategies. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
Ability to travel domestically periodically (25%).
Competencies:
Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization and quality. Forward thinking and problem solving.
Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L'Oreal Code of Ethics. Performs tasks with high level of detail. Ability to come up with innovative solutions.
Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.
Demonstrates Entrepreneurship: takes initiative with a high focus on our customers. Consistently strives to improve performance.
Innovates: shows curiosity to grow and develop. Derives creative solutions to generate business value.
What's In It For You:
Salary Range : $147,100 - $213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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