Your Future is our Future
At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact.
Position:
Director, Product Marketing
Position Summary:
This role plays a key role in the go-to-market strategy, positioning, and messaging for our products focused on improving physician workflows. Collaborate closely with Product Management, Sales, Engineering, and other cross-functional teams to drive product adoption, growth, and customer satisfaction within the healthcare provider space. Shape the product's narrative and ensuring its value proposition resonates with healthcare providers and key decision-makers in the industry. Lead efforts to understand customer pain points, define market positioning, and create compelling content that drives customer acquisition, engagement, and retention.
Job Description:
Key Responsibilities:
Develop and execute the product marketing strategy for SaaS-based solutions targeting healthcare IT and physician workflow optimization.
Work with product management to understand product capabilities, features, and roadmap, translating them into compelling, market-facing messaging.
Conduct competitive analysis and market research to identify opportunities and refine positioning, ensuring the product is differentiated in a crowded market.
Lead the go-to-market planning and execution for new product releases and feature updates.
Create product launch plans, working cross-functionally to ensure a smooth rollout and adoption by healthcare providers.
Develop sales enablement tools, including product demos, presentations, and other collateral to support sales teams in engaging healthcare customers.
Develop impactful content including blog posts, case studies, white papers, and webinars that address physician workflow challenges and showcase the value of our solutions.
Create educational materials that demonstrate product benefits, ROI, and impact on healthcare provider efficiency and patient outcomes.
Partner with subject matter experts to position the company as a thought leader in healthcare IT and physician workflow optimization.
Engage directly with healthcare providers, physicians, and industry stakeholders to gather insights on their challenges and needs.
Use customer feedback and data-driven insights to inform product enhancements, marketing strategies, and communications.
Monitor trends in healthcare IT and physician workflow to stay ahead of the market and adjust positioning accordingly.
Measure and analyze the effectiveness of product marketing campaigns and materials using key performance indicators (KPIs) such as lead generation, sales growth, and product adoption.
Optimize marketing strategies based on performance data to continuously improve the customer journey and product messaging.
Qualifications:
Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field. Advanced degrees or certifications in healthcare IT or product marketing are a plus.
Experience with Pragmatic Marketing a plus
10+ years of product marketing experience, with deep expertise within the SaaS and/ or healthcare IT industry.
Proven experience working with or marketing solutions that address physician workflows, healthcare IT systems, and related technologies.
Strong understanding of the healthcare provider landscape, including workflows, pain points, and the regulatory environment.
Experience in crafting compelling messaging and positioning for complex, technical products.
Proven expertise in innovation and driving innovative product design and launch
Strong understanding of SaaS business models and how to drive product adoption.
Excellent communication and presentation skills, with the ability to translate technical concepts into clear, impactful messaging for various audiences.
Data-driven mindset with the ability to analyze market trends and customer feedback to optimize marketing efforts.
Ability to collaborate with cross-functional teams, including sales, product, and customer success, to drive results.
Working Conditions
While performing the duties of this job, the employee works in normal office working conditions.
LI-Remote
Pay Transparency:
Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.
The hiring range for this position is:
$153,800.00-$210,650.00
Benefits of working at Lumeris
Medical, Vision and Dental Plans
Tax-Advantage Savings Accounts (FSA & HSA)
Life Insurance and Disability Insurance
Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
Employee Assistance Program
401k with company match
Employee Resource Groups
Employee Discount Program
Learning and Development Opportunities
And much more...
Be part of a team that is changing healthcare!
Member Facing Position:
No- Not Member or Patient Facing Position
Location:
United States
Time Type:
Full time
Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.
Disclaimer:
The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential job duties and responsibilities.
Lumeris is an EEO/AA employer M/F/V/D.
Join Our Growing Team!
Lumeris is bringing common sense back to the business of healthcare by empowering value-based care. We create the partnerships and perspectives that are making healthcare safer, more affordable and more personalized for providers, patients and payers alike.
We were founded on the belief that it should be easier to provide the right care, at the right time, at the right cost. Our model is bringing that belief to life, improving outcomes and empowering financial sustainability along the way.
Why Join Lumeris?
At Lumeris, you will be part of team that is focused on solving the nation's healthcare problem, and you will be able to contribute to our purpose. Our environment is fast-paced, change-oriented and focused on growth and employee engagement. At Lumeris, we know that talent is best utilized when given the opportunity to succeed. That is why we have removed the boundaries that inhibit success and focus on fostering an environment that allows employees to utilize their talents.
