Marketing Communications Associate

Rotex Global, LLC • Cincinnati, OH • 1d ago

Position Summary
Responsible for performing marketing and communications activities. Manages social media sites and develops content for the various media, to increase company, product and service recognition. Manages and coordinates all event schedules. Manages the brand guidelines to insure the Rotex brand is cohesive across all platforms.
Essential Duties and Responsibilities include the following:
Creates marketing and promotional materials, and develops and maintains advertisement relationships
Develops and implements direct marketing campaigns through marketing automation and CRM tools
Creates thought leadership materials including press releases, media relations content, case studies, white papers, executive bios, corporate newsletter, social media content, etc.
Align with customer segments to drive a deeper focus and understanding for targeted marketing strategies based on consumer and industry research
Identifies, coordinates and manages all conferences, tradeshows and events
Maintains website content, analyzes website KPI's, develops recommendations for improvements and leads any changes
Manages all aspects of the lead generation, nurturing and conversion process
Supports any large projects the marketing department undertakes
Other duties may be assigned
Travel
Employee must be able to travel 15-20% of the time.
This position does not have any supervisory responsibilities.
Basic Qualifications:
Bachelor's degree (B.S. / B.A.) or equivalent from a college or university in Marketing, Communications or a related field; and a minimum of 1-2 years related industrial B2B experience and/or training.
Basic knowledge of lead generation and email marketing (required)
Intermediate skills with a sales CRM and marketing automation software (Microsoft Dynamics and Click Dimensions) (preferred)
Expert in all forms of communication; read, write, speak, email, etc. (required)
The ability to work on multiple projects at one time with strong organizational skills (required)
Intermediate knowledge of web analytics tools and reports (required)
Detail oriented and self-motivated (required)
Expert in creative thinking (preferred)
Preferred Qualifications
Intermediate Adobe Creative Suite (Illustrator, Photoshop, Premier, InDesign) and all Microsoft Office software skills
Background in industrial B2B marketing
Physical Demands
To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk and hear. The employee may occasionally be required to crouch. The employee may occasionally lift items as heavy as 25lbs. Specific vision abilities may include the employee's ability to see near and far distances.sd
DISCLAIMER: The above information on this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management's right to assign duties and responsibilities to this job at any time.
Who we are:
Rotex pioneered the dry separation industry and grew to become a global manufacturer of industrial separation equipment, becoming a subsidiary of Hillenbrand, Inc. in 2011. Rotex now sets the standards for maximizing yield and minimizing waste for a host of Fortune 500 companies in processing facilities around the

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