Director of Marketing And Communications

UNIVERSITY OF TEXAS AT ARLINGTON • Arlington, TX • 4d ago

The Director of Marketing and Communications Director in Student Affairs executes, monitors, and evaluates marketing and communications strategy for the leadership of the division and all functional areas comprised within it. Responsibilities include coordinating all promotional, informational, and public relations efforts to support the objectives for the division, using all relevant and appropriate means in compliance with the branding, online, and social media guidelines of the institution. This position coordinates with campus partners, including UTAand#x2019;s Messaging, Marketing, and Engagement (MME) team, to maximize promotional efforts to all appropriate constituencies. This role supervises the Marketing and Communications team (MarComm), including an Associate Director, Assistant Director, Coordinator, and student interns and ambassadors..Oversee all internal and external communications to include creating, editing, and approving promotional items, involving brochures, flyers, press releases, print and digital media, and similar items for Student Affairs through development and supervision of the MarComm team.Develop comprehensive marketing and communication strategies for the overall division including print materials, web content, and social media.Contribute to the development of comprehensive marketing and communication plans for departments within the division in collaboration with their personnel.Works with department leadership to identify and develop targeted communications for sharing on relevant online and social media resources.Manage division-wide requests for marketing support with the MarComm team.Coordinate Commencement with the Mark Comm team, and support other activities and events as requested for the Vice President for Student Affairs.Ensure an engaging, dynamic comprehensive web presence exists for the division as well as the various functional areas.Maintain knowledge and working understanding in emerging trends, technologies and best practices in marketing and communication, with the ability to articulate clearly to others.Collaborate on promotional efforts with other areas of campus, including MME, Admissions, Student Success, Development and Alumni Relations, and others as appropriate.Provide marketing and communications support to these units as needed.Identify and promote relevant information and news to internal sources like university-wide publications, as well as external sources such media and relevant community organizations.Work collaboratively with MME to ensure compliance with UTAand#x2019;s marketing and communications standards for division and departmental items.Serve on departmental, divisional, and/or university-wide committees/Perform other relevant duties as assigned..Bachelorand#x2019;s degree in a field related to marketing and communication.Five (5) years of professional experience in marketing and communication efforts in a higher education @context..Master's degree in a field related to marketing and communication.Six (6) or more years of professional experience in marketing and communication efforts for a Student Affairs division.

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