Energy Vertical Marketer (m/w/*)

3M • Delaware, Delaware • 2w ago

Job Description:

The Impact You'll Make in this Role

As an Energy Vertical Marketer (m/w/*), you will help drive global penetration of total 3M solutions by strengthening our relationships with Key Accounts. This will be accomplished through in person and digital marketing activities. You will own the overall Energy vertical marketing plan and execute on campaigns by working closely with Vertical Portfolio Leaders, Platform Organization and Marketing Center to ensure seamless delivery of your customer engagement objectives on a Global and Area basis.

You will be assigned key accounts from which to gather vertical market insights and manage engagement activities tailored to their business needs working closely with the Key Account Leaders. Your end goal is to educate and energize our customers with 3M solutions and drive awareness in the Energy industry.

As an Energy Vertical Marketer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

Own the Energy vertical marketing plan in alignment with the portfolio leaders.

Design and lead account-based marketing strategies and tactics for our Key Accounts. These will be a critical element of the Vertical Marketing Plans and contain both in person and digital engagement.

Lead branding, communication and required content creation for Key Account engagement

Developing, scheduling, communicating and executing our prioritized customer engagement activities such as Events, Tech Days, Executive Level Engagements and Solution Workshops.

Measuring and optimizing the performance of our ABM campaigns to maximize the impact and ROI.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

Bachelor's degree or higher

Fundamental experience in segment marketing or marketing communication, preferably in a global team

Additional qualifications that could help you succeed even further in this role include:

Master's degree in engineering or technical marketing from an accredited institution

Skills include value selling, cross functional collaboration and strategic planning/execution.

Demonstrated Market Research, Information Analysis and Technology Comprehension

Account Based Marketing experience using both in person and digital techniques

Experience in activating area or global marketing campaigns

Travel: May include up to 20% [domestic/international]

At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here (http://multimedia.3m.com/mws/media/1274940O/3m-jobs-country-data-privacy-statements-external.pdf) , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

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