Email Marketing Manager

U.S. Bank • Horsham, PA • 7h ago

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an experienced Email Marketing Manager. The Email Marketing Manager will support the development and implementation of email programs and projects and should be able to think more broadly to all digital communications as an extension of the email program. This role will support the division's bank, partner, and white label branded business. They will be responsible for identifying challenges and opportunities for growth and efficiencies.

Key Responsibilities

Utilize platform technology to create targeted, efficient, and effective email programs.

Execute and enhance an email program strategy that exceeds business expectations

Share email best practices as a Subject Matter Expert in the email channel

Lead email program work: email database management and growth, process improvements, etc.

Continually looking for new opportunities to automate programs and ability to recognize the impact to overall goals

Ensure emails follow industry policies and best practices

Evaluate campaign performance and suggest areas/techniques for improvements

Ability to build strong working relationships with internal clients and external vendors

Preferred Experience

Strong project and channel management experience with great attention to detail and ability to work in a fast-paced environment.

Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability, and email performance metrics

Experience setting up automated, triggered emails campaigns (creative, data, operational, technical)

Hands-on knowledge of highly dynamic, data-driven email templates

Experience utilizing online collaboration tools

Basic Qualifications

Bachelor's degree, or equivalent work experience

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills

Seven or more years of related experience in digital marketing

Knowledge of HTML, AMPscript, JavaScript

Salesforce Marketing Cloud proficiency and comfort

Strong Microsoft proficiency

Attention to detail, strong organizational, verbal, and written communication skills required.

Financial or related industry understanding is a plus

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave

401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.

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