Associate Director, Marketing

Cedars-Sinai • Los Angeles, CA • 14h ago

Job Description

Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company's Workplace of the Year. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package that includes paid time off, health care and a 403(B) along with competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America's Best Hospitals.

What you will be doing in this role:

The Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for the Cedars-Sinai Health Sciences University. Develops, designs, and implements marketing strategies and tactics to drive overall growth for Cedars-Sinai. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans. Collaborates externally with collaborators, community-based organizations, other higher education institutions, and relevant groups to drive partnership with Cedars-Sinai through appropriate modalities. Duties include:

Manage all aspects of the outsourced contact center vendor relationship, ensuring contractual performance standards are met while upholding Cedars-Sinai's institutional values and service excellence expectations.

Supervise internal team resources including managing the lead call center specialist.

Monitor and enforce service-level agreements (SLAs), operational KPIs, and workflow compliance across internal and external teams to maintain quality and efficiency.

Lead forecasting and workforce planning efforts, developing volume-based staffing models to support access demands while balancing cost-efficiency and patient experience.

Standardize call center workflows to reflect internal service line processes, optimizing patient scheduling, intake, and transfer protocols.

Drive enterprise-wide initiatives that improve efficiency, reduce costs, and enhance the patient access experience while avoiding redundant functions.

Leverage data analytics to track and improve key performance indicators (KPIs), including call volume, handle time, conversion rates, cost per acquisition, and eventually customer satisfaction.

Develop and maintain effective dashboards and reporting tools for senior leadership to monitor trends and make informed decisions.

Stay current on industry trends, technology, and best practices in patient access, contact center operations, and healthcare consumerism.

Serve as the primary point of leadership escalation for sensitive or high-impact issues, coordinating across patient relations, risk management, and executive leadership as needed.

Qualifications

Requirements:

Bachelor's degree in marketing, communications, business, or a related field is required.

A minimum of 8 years of marketing experience in a large, complex organization required, preferably in a healthcare marketing setting.

Why work here?

Beyond outstanding employee benefits we take pride in hiring the best employees. Our accomplished and compassionate staff reflects the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation.

Req ID : 10413

Working Title : Associate Director, Marketing

Department : Marketing

Business Entity : Cedars-Sinai Medical Center

Job Category : Marketing / Communications

Job Specialty : Marketing

Overtime Status : EXEMPT

Primary Shift : Day

Shift Duration : 8 hour

Base Pay : $151,652.80 - $272,979.20

Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.

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